So, what’s Morning Brew? It’s business news but written like your witty friend is texting you the top headlines. Well if someone ever googled “a modern business newsletter that doesn’t bore you,” there’s a good chance they landed on the Morning Brew newsletter. Born out of a college dorm room, this once-scrappy daily email has now turned into a full-blown media brand with 4.3 million subscribers, investors knocking at the door, and a brand voice that actually sounds like a person you’d enjoy a coffee with. But what really sets them apart in 2025? Their Morning Brew video marketing strategy – a sharp, engaging content engine that’s helping them go beyond the inbox and dominate social feeds.
$75 Million Later: What Morning Brew Got Right About Video
But here’s where it gets even more interesting: Morning Brew didn’t just stop with emails. They saw the internet evolving and jumped headfirst into video not because it was trendy but because videos were actually more engaging. Morning Brew videos now span everything from explainer-style YouTube series to clever branded content. And guess what? It works really well. This is the same strategy every successful brand, such as Liquid Death, follow.
Morning Brew isn’t just a witty newsletter anymore but a content machine that made over $75 million in revenue by 2023 with a significant chunk coming from video-based branded content and sponsorships. In a world where most of us scroll more than we read, video content has become the bridge between headlines and human connection.
The Evolution of Morning Brew’s Content Strategy
Morning Brew started out focused entirely on newsletters; the email-first strategy helped them nail one thing really well and that thing was brand voice. Morning Brew open rate numbers have been impressive from day one. They built a loyal base that genuinely opened and read emails but growth needed a new channel and new energy.
They didn’t try to go viral just for the sake of it; they focused on growing deeper and not just louder, so they expanded. First came podcast shows like “Founder’s Journal” and “Imposters” that racked up more than 6.5 million downloads. Then came the video—by the way, not just any video. The content they created felt like an extension of the Morning Brew newsletter—quick, clever, packed with value, and easy to watch.
Morning Brew video became a key part of their funnel and it started with giving their audience more ways to consume content in a way they actually enjoyed.
Learn More: The Best Video Marketing Campaigns of 2025 Every Brand Needs to Know.
Types of Video Content Morning Brew Produces
Whether it’s diving deep into finance or casually chatting with CEOs they know how to hook you in. And that’s probably why so many viewers who find them on YouTube or Instagram end up signing up for the morning brew newsletter later.
Morning Brew has gone far beyond the inbox because what started as a daily newsletter quickly turned into a full-blown content engine that covers video just as well as it covers business news. Their video content doesn’t feel forced or off-brand; it feels like a natural extension of who they are. This is exactly how Bloomberg Became a Media Sensation – just with the right video marketing.
Educational Explainers
Their explainer videos aren’t just smart, they’re watchable because they break down big topics like inflation, AI or the housing market with clarity and humor. Think of it like the smart kid in class explaining things without making you feel dumb. That combo has helped the brand bring in a wider audience beyond their newsletter readers.
Entertaining Series and Interviews
Morning Brew’s “Money with Katie” or “The Crazy Ones” mix interviews with business leaders and slice-of-life storytelling; these shows give them space to inject personality and humor while staying informative. That balance is what makes their branded content so bingeable because people don’t just watch one video they stick around for more.
YouTube Channel Strategy
Their YouTube strategy focuses on series format videos that build recurring viewership and the morning brew YouTube algorithm seems to love it; one of their shows “The Breakdown,” reportedly brought in over 10 million views in under a year. The Morning Brew YouTube channel is not just a content dump rather an intentional strategy. Playlists are organized, thumbnails are catchy and titles are SEO-friendly but still feel human.
Platforms and Distribution Channels
They distribute content smartly long-form on YouTube, bite-sized on TikTok and Reels, and polished versions for LinkedIn. And as for performance? Morning Brew reportedly pulls in $1 million per month in YouTube ad revenue and branded partnerships across video content. It’s not about doing everything everywhere, it’s about doing the right kind of video in the right place and they’re doing this really well. You know who else is making fortune with YouTube? Jakib Sports – all with the help of ShortVids.
YouTube Instagram TikTok LinkedIn
Morning Brew distributes content where people already are on YouTube they go long-form, on TikTok and Instagram Reels they go quick short form content and on LinkedIn they focus on polished content for the professional crowd. That mix keeps their brand visible across multiple spaces without feeling repetitive.
Repurposing Across Multiple Touchpoints
One video gets chopped up and repurposed in at least five different ways, that’s not lazy but smart. This content strategy is also used by your favorite business gurus like Alex Hormozi and Gary Vee. It increases touchpoints with the same content and saves time.
At ShortVids, we work with brands that do exactly this. One of our clients, whose name is Gene Slade, turned a single raw footage recording into 18 separate content pieces across platforms. This process is called Content Repurposing. Not only does this keep their social presence alive daily, whose name is Gene Slade, also saves thousands per month on production.
Repurposing Video Strategy For Our Clients
Josh Peacock runs SEO for Hire, a recruitment agency helping SEO professionals find the right opportunities. Like many agency owners, Josh was creating valuable content but the editing, repurposing, and publishing process was eating up too much of his team’s time and that’s where ShortVids stepped in.
With a clear content vision but limited capacity Josh trusted ShortVids and in just weeks his content output increased dramatically with no compromise on quality and zero bottlenecks we handled his video editing, repurposing long-form videos into short and engaging clips for multiple platforms.
Josh was so impressed with the results and how easy the process was that he didn’t just keep it to himself he even referred our services to his sister, Amy Peacock, founder of Earth Secrets. For us that’s the best kind of feedback: when clients trust us enough to bring family onboard.
Video’s Role in Morning Brew’s Marketing Funnel
From YouTube subscribers to newsletter signups, every video nudges the viewer closer to action. Video isn’t just about brand awareness for Morning Brew, it plays an active role in lead generation and nurturing. Their use of CTAs is subtle but effective; they let the content build trust first and then they ask.
It’s a strategy that more brands should use good editing and intentional distribution to make video an engine for both top-of-funnel discovery and mid-funnel engagement. This is where ShortVids can help you with ShortVids clients; you don’t just get “pretty” edits, you will get strategic ones that feed into actual business goals.
Key Elements Behind Their Video Success
Their videos aren’t just high-quality they feel intentional each episode, short or long delivers value without trying too hard. Morning Brew’s video success didn’t happen by accident it’s a result of sharp execution, a clear content identity, and relentless consistency and that’s what separates them from most media brands trying to do video today.
How Consistent Tone Creates a Lasting Brand Identity?
The tone is friendly, informative and just a little cheeky and that consistency builds trust. Every Morning Brew video sounds like it was made by the same team because it was. Brands that want that kind of repeatable content experience often struggle to keep it up alone; this is why many people choose to work with creative companies like ShortVids.
The Role of Data in Driving Video Success
Nothing at Morning Brew is random because they track everything watch time click-throughs viewer retention all of it feeds into the next video and testing titles, thumbnails and posting times is part of their workflow this is why at this day and age having a content strategy is the key to succeed our clients like Colin Matthew are breaking the algorithm with our content strategy.
The Impact of Authentic Talent on Brand Videos
One thing that separates Morning Brew videos from many others is their hosts. They aren’t just faces on screen, they’re voices you grow familiar with because their presence is casual and trustworthy.
Lessons to Learn From Morning Brew’s Video Strategy
If you’re a brand trying to stay relevant in people’s feeds their strategy offers a roadmap Morning Brew didn’t blow up by accident; they followed a smart, repeatable process. It’s not about chasing trends but about building systems that keep content flowing without losing your brand’s voice.
1. Start Simple and Stay Consistent
Morning Brew didn’t launch with a content empire. They began with one format, short-form business news, and posted consistently. This built trust, and more importantly, algorithms favored their regular output.
According to HubSpot, brands that publish 16+ videos per month get 3.5x more traffic than those publishing 0–4.
The lesson? Pick one video format, master it, and show up regularly. Even 3 videos a week can be enough to build momentum if they follow a predictable theme or style.
2. Focus on the Right Platforms
Morning Brew tailors its content for YouTube Shorts, Instagram Reels, and TikTok, not just dumping content everywhere but creating natively for where their audience scrolls.
82% of Gen Z prefer brands that entertain them on social media (source: Edelman Report).
If your audience is on YouTube or IG, that’s where your resources should go. Don’t waste effort pushing on platforms where your ICP isn’t active.
3. Track What Actually Matters
They don’t obsess over vanity metrics. Instead, they focus on:
On YouTube, retention above 50% significantly improves the odds of being pushed by the algorithm.
TikTok’s sweet spot? Getting people past the 3-second and 15-second marks.
Use these as benchmarks when reviewing your videos. If 70% of viewers drop off before the hook, it’s time to tighten the first 3 seconds.
4. Let Your Brand Voice Lead the Content
What makes Morning Brew’s videos unique is their tone—a perfect blend of wit, clarity, and insight. Even if you mute the video or don’t see the logo, you know it’s them.
Brands with a consistent voice across channels see a 23% increase in revenue (Lucidpress).
If your videos sound like generic stock content, they won’t build loyalty. Your audience should be able to recognize your brand tone within seconds.
5. Don’t Try to Do It All Alone
This is the biggest trap. Morning Brew has an internal team + external production partners. Why? Because scaling video daily is a full-time job.
You need writers, editors, strategists, and motion designers. Trying to wear all hats either burns you out or kills consistency.
6. Use Creative Partners to Scale Smartly
No matter how good your product is, if you can’t market it well, it won’t sell. People need to know what you’re doing. And to do so, you need their attention. This is where content agencies like ShortVids came in, where we take care of your online growth and presence so you can scale drastically. At ShortVids, we help brands build a content machine without hiring a full in-house team. Our clients get:
Want content like Morning Brew without building a media company from scratch? Let us be your plug-and-play creative engine.
Conclusion
If a brand or business wants to do that without building a 10-person team, ShortVids is a great stepping stone. It’s not about editing tools but about daily consistency strategy and helping people actually enjoy your content. Just like Morning Brew does.
Frequently Asked Questions
Because they focused on one channel at first (email) and did it really well. Their referral program and clear brand voice helped too from there they expanded into podcasts and video content.
Morning Brew is active on YouTube Instagram LinkedIn TikTok and of course their own website and newsletter. Each platform gets its own version of the content.
Yes it’s completely free. That’s a big part of its success. It hooks people in without any paywalls.
Joining hands with a content agency like ShortVids not only helps you level up your content game, but it will help save time, money, operational hassles, and so much more. Freelancers care only about payments and can ditch at any time.