There has never been a better time to talk about types of videos. In 2025, everyone from billion-dollar brands to one-person shops is turning videos into their go-to move. 96% of Video Marketers say video has helped them increase brand awareness. Whether it’s a silent scroll-stopper or a cinematic product story, the format definitely matters. And why not? Videos are everywhere already and the only thing growing faster than attention spans are the expectations people have from what they watch.
Now here at ShortVids, we’ve been watching the video content trends 2025 roll in like a giant content wave. We edit thousands of clips each month, and we can say this with confidence: video in 2025 isn’t about doing more. It’s about doing what works. The Types of Video Content you pick will decide if your message lands or disappears. So if you’re Creating Content for business or for your clients, you’re in the right place.
Importance of Following the Latest Video Content Trends for Business Growth
Choosing the right format is everything. It’s what separates the videos people binge from the ones they skip in two seconds.
It’s not enough to just make videos anymore because the video marketing trends for 2025 are focused on relevance, connection and how much value you deliver in the shortest time possible. Businesses that understand the power of adapting to the most trending video types are seeing increased conversions, longer watch times and lower ad costs.
Marketers who use video formats tailored to each platform report 49% better ROI and 37% lower cost-per-click. These are not just trends. These are shifts in how communication and attention work today. Following the video content strategy that aligns with the changing expectations of audiences is what keeps your brand in the spotlight. Staying ahead of the video production trends is now just as important as knowing your product inside out.
Full Breakdown of 2025’s Trending Video Types and How to Use Them
If you’re asking, “What are the best video formats for 2025?” This section covers it all. We have done detailed research from daily edits, industry trends, client wins, and real business impact and turned it into this ultimate guide. These are the business video content types that we see driving results this year.
User-Generated Content (UGC)
In 2025, with ad fatigue rising, UGC has become one of the top-performing types of video content. UGC-Based video ads deliver 4× higher click-through rates and achieve a 50% reduction in cost‑per‑click (CPC) compared to traditional brand ads, while also driving 4.5× better ROAS. These are not polished studio shoots. These are videos made by real users sharing their thoughts, feelings and feedback about a product. They might film it with a phone or record it selfie-style. Either way, UGC adds a layer of authenticity that edited brand ads usually lack.
How to Use It
- Plug UGC clips into your paid ads. Repurpose them on your product pages.
- Feature them in newsletters.
- These videos build trust faster than any script ever could.
They’re especially useful when launching a new product or service. We at ShortVids our experience in editing All Types of Ads. We ourselves have helped clients like Amy Peacock, founder of Earth’s Secret, create intriguing UGC ads that have helped her gain hundreds of customers.
Talking Head
These are usually simple videos where someone talks directly to the viewer. Among all video marketing trends, talking heads are still one of the most cost-effective formats. 48% of marketers report using live‑action (including talking‑head) videos as their preferred style for authentic connection, and vertical formats achieve 90% higher watch completion rates than horizontal alternatives.
Talking head videos can be just a founder, a coach, or a team member sharing insights, answering FAQs, or simply providing updates. These feel personal and are perfect for building brand credibility.
How to Use It
- Use them on LinkedIn to build personal authority.
- Add them into courses or welcome sequences.
- Even a simple explainer or story told by someone on your team can drive serious engagement when shared the right way.
Video Sales Letters (VSLs)
A VSL is basically a traditional sales letter brought to life. They are longer than Reels but shorter than webinars, making them a great middle-ground in your video content strategy. It’s a Scripted video that tells a compelling story, builds desire and introduces the offer. VSLs have helped businesses boost conversion rates by up to 138% compared to traditional text-based funnels.
How to Use It
- VSLs belong on your sales pages.
- Use them in high-ticket funnels or in cold traffic ads that need warming up.
- They’re also great for affiliate offers or pre-sale education.
Reels and Shorts
The Average User spends about 1 hour and 16 minutes per day watching short‑form videos, and 90% of vertical videos deliver higher completion rates than horizontal formats (vertical: 72% vs horizontal: 46%). Short videos are great for discoverability, especially in the Short-form Trends of Instagram Reels, TikTok, and YouTube Shorts.
This is the type of video that lives and dies by the scroll. You’ve got seconds to grab attention. These videos are always vertical and packed with hooks, captions and sometimes trending audio.
How to Use It
- Create them consistently.
- Post several each week.
- Use text overlays to boost accessibility, and don’t be afraid to show personality.
These videos reward authenticity. They’re excellent for brand awareness, driving profile visits and warming up cold audiences.
Explainer Videos
These are used to simplify complex topics. Whether you’re selling a SaaS product, financial services like Credit Repair or consulting package, an explainer video can help people understand what you do in under two minutes. Animation or live-action it depends on your style.
How to Use It
- They’re especially useful for new products that need some explaining.
- So add them to your homepage or pricing pages.
- Use them at the top of presentations.
- Include them in nurture sequences.
What the Numbers Say:
- Companies using explainer videos on landing pages see up to 80% higher conversion rates.
- Dropbox famously grew from 5,000 to 75,000 users using just one animated explainer generating over $48 million in revenue during its early growth phase.
- Rypple (now part of Salesforce) tested an explainer video and got a 20% lift in conversions, highlighting the necessity of explainer videos for businesses.
Animated Videos
This video format works well for brands that want to inject energy into otherwise dry subjects. Animations are fun to watch and flexible to produce. They allow for creative transitions, characters and storytelling that live-action can’t always do affordably.
How to Use It
- They’re also a strong fit for internal communications or client education.
- You can even remix them into social posts.
- Use them for onboarding, FAQs or explaining new features.
What the Numbers Say:
- Animated explainer videos helped DigitalOcean generate over 3.7 million views, boosting sign-ups and slashing acquisition costs.
- Animated videos on landing pages can increase traffic by 144% and improve conversion rates by up to 80%.
Case Study Videos
These are documentary-style stories that show how your client succeeded after using your product or service. This format builds authority and credibility while giving your potential customers something real to connect with. Demand Sage found B2B videos including case studies deliver 41% more organic traffic, 27% higher click‑through, and 34% higher conversion rates versus non‑video content.
How to Use It
- They convert especially well for B2B and service businesses.
- Place them in mid-funnel content.
- Use them on demo pages.
- Clip highlights from the video and push them into email nurture flows.
Podcast Videos
In 2025, video content strategy is all about multi-purposing. Podcast videos bring conversations to life by recording the visual aspect of audio content. Over 420 million people globally watch video podcasts monthly, with an average session of 28 minutes which is longer than regular YouTube videos.
Whether it’s an interview, a roundtable or a solo episode, this format creates a deeper level of engagement. With Repurposing Tools one podcast video can be clipped into 10+ short-form assets. This makes it one of the most efficient types of video content.
How to Use It
- These videos are especially powerful on LinkedIn, Twitter, and TikTok when distributed creatively.
- Record your podcast episodes with a camera.
- Post the full version on YouTube or Spotify.
- Cut shorter moments into Reels or Shorts.
This is what we do for clients like Jesse Sieff, founder of Sieff Studios. We take his interviews and podcasts, take valuable parts from them, and turn them into bite-sized clips for his business.
AI-Powered Videos
AI is trending everywhere, and not using it to its full extent could be your biggest mistake. AI-powered videos are changing the game, offering incredible efficiency, creativity, and automation. From automatic editing to voice generation, AI tools are making video production faster and more accessible.
Michael Makabi, an entrepreneur helping people elevate their brands with AI, uses AI videos to effortlessly create high-quality content. ShortVids helped him scale his video production with our AI video creation service, saving him time and boosting his content’s reach, all while keeping his videos personalized and authentic.
How to Use It
- Create AI-generated video content for social media, marketing, or educational purposes.
- Repurpose content: Turn long-form content into bite-sized videos for TikTok, Instagram, and YouTube Shorts.
- Use AI voiceovers and text-to-speech features for content like podcasts or explainer videos.
- AI video editing can instantly remove pauses, add subtitles, and improve video flow—perfect for quick turnarounds.
Testimonial Videos
Compared to written reviews, testimonial videos bring emotion, tone and authenticity all top priorities in video content trends 2025. 72% of customers say they trust brands more after seeing a positive testimonial video versus written reviews. These are videos where your happy customers do the talking. When someone sees a person just like them talk about a result, it builds instant trust.
How to Use It
- They work especially well in industries where trust matters, like health, coaching or finance.
- Ask your top customers to record a short review. Keep it natural.
- Add these videos to sales pages, remarketing ads, and inside pitch decks.
Product Demo Videos
Demos help reduce confusion, boost buyer confidence and improve conversions. Demo videos show exactly how a product works, either physically or on-screen. They’re direct, no-fluff, and focused on usability. These are especially popular in video marketing trends for eCommerce, SaaS and tech tools, where features matter.
How to Use It
- Microsoft Copilot and Asana both leveraged mixed-media product demos combining screencasts with human touch, leading to significantly higher engagement and clearer feature understanding, fueling adoption and retention.
- So film screen recordings or walkthroughs of your product’s best features.
- Use voiceovers or text to explain what’s happening.
- Upload these videos to landing pages, app stores or even Amazon listings.
Training Content
In 2025, short-form training clips are gaining traction especially in internal communication and product walkthroughs.
Training videos deliver structured learning in a visual format. From onboarding employees to teaching clients how to use a tool, this type of video is both valuable and evergreen.
How to Use It
Break down training into modules. Keep each video under 5 minutes. Host them on your website, inside courses or in client onboarding portals. Add closed captions to increase accessibility and comprehension.
Envoy Air (a subsidiary of American Airlines) moved from static signage to centralized, dynamic video displays across their campuses, improving how fast and effectively messages reached employees.
Key Wins:
- Rolled out 130-inch digital screens across break areas.
- Used a centralized CMS to update training, safety tips, and announcements in real-time.
- Improved communication across frontline teams especially pilots and ground crew.
- Boosted engagement with visual, on-brand content instead of basic slides.
Behind-the-Scenes
In a world of filters and polish, business video content types that feel raw and unfiltered stand out. This format shows the people, processes and effort behind your brand.
49% of marketers say that branded story formats including BTS and behind‑the‑brand content produce some of the highest video performance results, just behind influencer interviews and how‑to videos. Whether it’s a team brainstorming session, product packaging or a shoot day it humanizes your brand.
How to Use It
- Capture casual moments during team meetings or production.
- Stitch clips together into short edits. Share them in Stories, LinkedIn posts or TikTok.
- These videos make your business relatable and trusted.
Engagement Bait Videos
Engagement bait videos are designed specifically to encourage viewers to like, comment, share, or tag others. These videos often include calls to action (CTAs) that ask viewers to engage directly with the content. By focusing on interaction, these videos boost social media algorithms, leading to higher visibility and more organic reach.
How to Use It
- Ask viewers questions, run polls, or encourage them to tag a friend.
- Use eye-catching graphics, captions, or trending sounds to increase shareability.
- Perfect for TikTok, Instagram, and Facebook where engagement directly impacts visibility.
Example: Gene Slade, a sales coach, uses engagement bait videos to drive interactions on his social media. With ShortVids, we help him create videos that spark conversation and engagement, increasing his reach and ultimately his sales. These videos increase curiosity among viewers and make them stick to the post and read captions or get a reply out of them, which increases video’s average watch-time and helps it go viral.
Did You Know?
Engagement bait videos can increase social media engagement by up to 300% when using the right CTAs and creative techniques. (Source: Sprout Social)
Webinar Clips
Webinars are often filled with golden content that dies in the archives. In 2025, the smart move is to break them down into highlight reels. These short clips are packed with value and great for re-engagement, they also help extend the life of long-form events. 20–40% of webinar attendees convert to qualified leads, usually within a follow-up nurture funnel.
How to Use It
- After a webinar, pull out the best 5–10 moments.
- Add subtitles, a strong hook and post them on social media.
- Use the full version as gated content, and send snippets to your email list to re-engage old leads.
Presentation Videos
This format is excellent for busy people who prefer watching over reading. Turn your PowerPoint or PDF pitch into a dynamic voiceover video. It’s one of the best video formats for 2025 if your goal is to simplify complex pitches or concepts. This is why 44% of people prefer videos over reading when learning about a product or service, making this a top choice for comprehension and clarity.
How to Use It
- Use tools like Loom or screen recorders to walk through your slides.
- Keep it clear and concise.
- Use these videos in investor decks, client proposals or internal updates.
Ad Variants
Instead of relying on a single video ad, marketers now create multiple Ad Creative variants to test headlines, styles and calls-to-action. This format plays a crucial role in video marketing ideas that focus on conversion. You learn faster, spend less and scale what works. Just a small tip, YouTube campaigns using multiple ad creatives see up to 21% higher conversions.
How to Use It
- Make 3–5 versions of every ad.
- Test different intros, hooks or CTAs.
- Rotate them weekly.
- Run them across platforms like Meta Ads, TikTok or YouTube.
- Use results to double down on your top performer.
Promo and Launch Videos
According to marketing case studies, campaigns like Square Online Store powered over 1.4 billion views globally, driving significant brand exposure and conversions, reflecting on the importance of promo and launch videos. These videos build anticipation.
Whether you’re launching a product, program or event, promo videos tease what’s coming without giving it all away. In 2025, launch content is shorter, snappier and built for emotion. Square has leveraged animated product launch clips to captivate global audiences.
How to Use It
- Start posting teaser clips a few weeks before launch.
- Use countdowns, sneak peeks or behind-the-scenes clips.
- End each video with a call-to-action to join the waitlist, follow or sign up.
Event Recaps
You’ve just wrapped a successful live or virtual event, don’t let it fade away. Recap videos capture the best moments and keep the excitement alive. They’re also great for building social proof and driving interest for the next event. Platforms like Goldcast report that well-structured event recaps help attract sponsors, boost on-demand attendance, and earn social shares.
Our client Gene Slade, founder of Lead Ninja. As a sales coach who regularly does mansion events for his sales business, our event recaps help him boost attendance and even create awareness for his business.
How to Use It
- Collect footage from sessions, speakers and the audience.
- Edit them into 1–2 minute highlights.
- Post on social, add to your website or include in your post-event email campaigns.
- These videos help extend event value far beyond the day it happened.
Interactive Videos
Interactive videos are taking engagement to the next level by allowing viewers to interact with the content—whether it’s clicking, answering questions, or choosing their own path in the video. This type of content boosts user engagement and enhances the experience.
How to Use It
- Add quizzes, polls, or clickable options to make your videos interactive.
- Use them for tutorials, product demos, or even fun customer surveys.
Studies show that interactive videos can increase viewer engagement by 32% and are more likely to be shared compared to traditional content. (Source: Wistia)
Faceless Storytelling Videos
Faceless videos allow the content to shine without a person’s face appearing in the video. This can be especially helpful for businesses or creators that prefer to focus on the product, service, or concept.
Samuel Freeman, the creator behind the YouTube channel Greek.Speek, uses faceless storytelling videos to engage his audience. With ShortVids, we help him create powerful faceless videos that focus on storytelling and knowledge-sharing without the need for on-camera appearances. This approach helps Samuel scale his content and keep his audience hooked while providing high-quality educational content.
How to Use It
- Use for explainer videos, tutorials, or product demos where the focus is on the content rather than the person presenting it.
- Use voiceovers, animated visuals, or screen recordings to keep the content informative while engaging your audience.
Live Stream Videos
Live streaming has become one of the most powerful tools for real-time engagement. It’s ideal for businesses looking to interact directly with their audience, host events, or provide behind-the-scenes access. Live video content makes your brand feel more authentic and connected.
How to Use It
- Use live video for product launches, Q&A sessions, or webinars to drive real-time interaction.
- You can also host exclusive events or show live behind-the-scenes footage to build excitement.
➡ 80% of audiences prefer watching live videos over reading blog posts, and 82% would rather watch a live stream from a brand than a social post. (Source: HubSpot)
Motion Graphic Videos
Motion graphics are animated visuals that help illustrate concepts, explain data, or tell stories in a visually compelling way. These videos are great for conveying complex ideas in a simple, engaging manner. Motion graphics are often used for explainer videos, educational content, and branded animations.
How to Use It
- Use motion graphics for tutorials, product explainers, or to visualize statistics.
- Perfect for social media ads or website landing pages where you need to simplify a message quickly.
➡ Motion graphic videos can increase viewer retention by up to 80% compared to static content. (Source: Wyzowl)
Augmented Reality (AR) Videos
Augmented Reality (AR) videos superimpose digital elements onto real-world footage, creating a fun, immersive experience. It’s especially popular in retail, education, and entertainment. For businesses, AR adds an interactive layer that enhances customer engagement and product visualization.
How to Use It
- Let customers try on products virtually or explore your products in their environment using AR features in apps.
- Use AR filters on Instagram or Snapchat for branding or product promotions.
➡ AR ads have been shown to increase conversion rates by 94% compared to traditional video ads. (Source: eMarketer)
List of Top Video Types for 2025 and Where to Use Them
Here’s a breakdown of the top video types you should be using in 2025, along with their best use cases. To stay ahead in the game, it’s crucial to understand which video formats are driving the most engagement and conversions for businesses, agencies, and creators alike.
| S.No. | Video Type | Best For |
|---|---|---|
| 1 | User-Generated Content (UGC) | Product launches, trust-building, and increasing conversion rates. |
| 2 | Talking Head | Personal authority, building credibility, and quick updates. |
| 3 | Video Sales Letters (VSLs) | High-ticket sales, pre-sale education, and lead conversion. |
| 4 | Reels and Shorts | Brand awareness, audience engagement, and discoverability. |
| 5 | Explainer Videos | Simplifying complex topics, product demos, and educational content. |
| 6 | Animated Videos | Creative storytelling, internal communication, and client education. |
| 7 | Case Study Videos | B2B conversions, client success stories, and building authority. |
| 8 | Podcast Videos | Repurposing podcast content, cross-platform engagement, and audience growth. |
| 9 | AI Videos | Efficiency, content automation, and rapid scaling of video content. |
| 10 | Testimonial Videos | Trust-building, customer reviews, and increasing brand loyalty. |
| 11 | Product Demo Videos | Product showcases, feature explanations, and boosting conversions. |
| 12 | Training Content | Employee onboarding, client education, and internal communications. |
| 13 | Behind-the-Scenes | Brand authenticity, team introductions, and humanizing your business. |
| 14 | Engagement Bait Videos | Increasing interactions, boosting social media algorithms, and engagement. |
| 15 | Webinar Clips | Extending content lifespan, re-engaging webinar attendees, and lead nurturing. |
| 16 | Presentation Videos | Simplifying pitches, client proposals, and internal updates. |
| 17 | Ad Variants | A/B testing, boosting ad conversions, and learning from audience behavior. |
| 18 | Promo and Launch Videos | Building anticipation, teasing new products, and driving conversions. |
| 19 | Event Recaps | Highlighting key moments, boosting post-event engagement, and social proof. |
| 20 | Interactive Videos | Increasing engagement, enhancing user interaction, and improving UX. |
| 21 | Faceless Storytelling Videos | Knowledge-sharing, tutorials, and content scalability without showing faces. |
How ShortVids Can Help You Use These Video Types the Smart Way
At ShortVids, we understand that the biggest challenge businesses face with video is time and consistency. You might have the ideas, but producing high-quality, consistent videos across multiple formats can feel overwhelming. That’s where we come in—ShortVids transforms your ideas, raw clips, and even rough outlines into high-performing videos, no matter the format.
We provide you with a full creative team and a streamlined process that keeps your content polished, on-brand, and delivered consistently.
What You Get with ShortVids
Here’s how ShortVids helps you scale video content the smart way:
So if you’re planning to level up your video marketing ideas this year, ShortVids is ready to back you up without the editing chaos. And the best part? You won’t be charged by the hour or per video. It’s already Saving Our Clients thousands each month in team costs, delays and revisions.
Final Thoughts
Let’s make 2025 your most consistent content year ever. You’ve already got the ideas. We’ve already got the editors.
Frequently Asked Questions
At ShortVids, we don’t just edit, we help you execute. Whether it’s VSLs, reels, or client interviews, we deliver reliable, on-brand output at scale. You get 24×7 access, dedicated editors, and a workflow that keeps you ahead in video marketing trends 2025 without burning your budget or time.
The best types of video content in 2025 include UGC videos, video sales letters (VSLs), reels and shorts, case studies, product demos, explainer videos, and testimonial clips. These formats align with current video content trends 2025, focusing on authenticity, storytelling, and platform-native formats.
A proper video content strategy matches your audience’s needs with the best video formats for 2025. Start by identifying your business goal: brand awareness, lead generation, or conversions. Then choose a type of video that matches. For example, use case studies for trust, reels for reach, and explainer videos for clarity.
User-Generated Content (UGC) videos feel authentic and real. They deliver higher engagement and conversion rates because people trust other people more than scripted brand messages. That’s why UGC is one of the most trending video types in 2025.
