How ShortVids Helped Hamish Deliver High-Quality White-Label Content for His Dental Client
Tenure of Project: Ongoing
Projects Delivered: 660+ Edits
Hamish Wilton, the founder of Floss Consulting, had a talent for helping dentists bring in more patients and grow their practices. His agency was already making a name for itself in the dental niche, but Hamish had a bigger vision. He wanted to offer something unique custom-branded video content that his clients could not only use but also feel proud to flaunt as part of their brand.
The idea was simple: give dentists professional, personalized videos that highlight their expertise and bring their services to life. But turning that idea into reality meant finding a partner who could handle the creative heavy lifting while Floss Consulting focused on strategy and client relationships. That’s where ShortVids came into the picture to save the day.
This isn’t one of those overly complicated stories packed with unnecessary drama. It’s a straightforward look at how two teams joined forces to help dentists stand out and how Hamish scaled his agency by offering something his competitors couldn’t.
Why Hamish Needed a Creative Partner
Floss Consulting had the strategy and marketing expertise locked down, but creating high-quality video content is a whole different beast. It’s time-consuming, technical, and, frankly, a huge drain on resources if you’re not set up for it. No shortcuts, no compromises, and certainly no content that looked like it was produced by some assembly line. Hamish wanted his clients to have standout videos like ads, explainer clips, social reels, and testimonials, but with his agency’s branding front and center. He needed a partner who could handle the hard stuff while letting Floss Consulting reap the rewards.
From understanding what makes patients book appointments to crafting the kind of ads that get clicks, every piece of content was built to work not just to look pretty for Floss Consulting’s clients. The first step? Getting to know the dentist world like we were prepping for dental school (minus the actual exams) ShortVids edited different types of content for Hamish such as.
Facebook ads promoting special offers like teeth cleanings.
Instagram reels that added personality to practices.
Explainer videos that made complicated dental procedures easy to understand.
We bring that expert touch to Hamish’s content that he was missing every single video edited by us was branded for Floss Consulting. To Hamish’s clients, it looked like his agency had a full-blown creative studio in-house. Meanwhile, we stayed behind the scenes, making the content while he took the credit.
The Results Were Impossible to Ignore
Once the videos hit social platforms, it was clear the effort was paying off. One practice saw a significant boost in appointments after launching its ad campaign. Another had patients walking through the door saying, “We saw your video online, and it looked amazing. ”But it wasn’t just about the numbers. It was far more than that.
Hamish’s clients were thrilled to see content that not only demonstrated their services but also gave their practice a professional edge. For Floss Consulting, the white-label partnership meant they could offer a new service without the stress of building a video team from scratch. Learn about Shortvids Subscriptionand How it Helps your Business Scale.
Why ShortVids and Floss Consulting Work So Well Together
Working with Floss Consulting meant collaborating with someone who understood his clients’ needs and trusted us to make it happen. At ShortVids, the goal isn’t just to create content, it’s to build partnerships that feel effortless.
By handling the video production, we gave Hamish the freedom to focus on growing his business while providing his clients with something truly special. And for us, the fun was in the creative process of finding new ways to make dental content engaging, effective, and uniquely Floss Consulting, here’s what made this partnership truly shine.
Quick updates, prompt feedback, and an open channel of communication meant the projects ran smoothly from start to finish. Hamish was always clear about what his clients needed, and our team made sure those ideas were translated into standout videos.
Customized Dental Solutions
From simplifying complex procedures to highlighting practice specialties, every video spoke directly to the needs of dentists and their patients. We didn’t just create generic content; we crafted videos that resonated with the dental audience.
White-Label Expertise
Every video we created carried the Floss Consulting brand, assuring his clients saw it as a premium service directly from his agency. This added credibility to his services and allowed him to position his agency as a one-stop solution.
Consistent Quality
By maintaining high standards in every project, we helped Floss Consulting build long-term trust with their clients. From short social media reels to detailed explainer videos, the content we delivered consistently hit the mark.
This partnership wasn’t just about ticking boxes, it was about raising the bar and ensuring Floss Consulting stayed ahead in the competitive dental niche. Moreover, learn about theType Of Content ShortVids Createsfor Your Fellow Agency Owners.
Hamish Feedback
I first came across ShortVids through an ad where they mentioned that they do unlimited editing at a fixed price. After dealing with unreliable editors on Fiverr, I decided to give them a try. The team at ShortVids is highly communicative and always delivers videos on time, and I highly recommend their services.
Hamish Wilton Founder of Floss Consulting
Your Takeaway!
When Hamish came to us, he had a clear vision for Floss Consulting’s future. Together, we made that vision a reality, one video at a time. Sometimes, the best move is finding the right partner to bring your ideas to life and help your clients succeed. For agencies like Floss Consulting, the message is simple: you don’t have to do everything yourself. And who knew dentists could inspire such great content?
