ShortVids is a content creation agency that specializes in creating engaging video content that increases your online presence, giving your business and brand that much needed voice. But before telling you what we are capable of, it’s better to give you a broader picture first. Agreed? When was the last time you bought something or chose a service without doing a quick online search first? Exactly. Your audience is doing the same. They’re checking out your website, scrolling through your social media feeds, and reading reviews! They want to make sure your business can be trusted.
Your website, social media profiles, online reviews, and even the way you respond to emails all contribute to this digital identity. It’s not just about being seen; it’s about being seen in the right way. But with so many platforms and so much content to manage, where do you start? This is where we can help you. Let’s take a look at building your online presence in more detail. Before that, take a look at How Agencies Save Time and Maximize ROI Using ShortVids.
Why Online Marketing Matters
Compared to traditional marketing, online marketing is more cost-effective, provides real-time data insights, and allows businesses to adapt quickly. From social media to video content, businesses that embrace digital marketing see higher engagement, better customer relationships, and long-term success.
The Power of Digital Reach
With over 5.45 billion internet users worldwide, businesses investing in digital marketing can tap into a larger audience, increase brand awareness, and drive more sales. 94% of small businesses plan to increase their digital marketing budget in 2025, yet 47% still lack a clear online strategy, missing out on valuable opportunities.
Gene Slade: A Success Story
Gene Slade, a business consultant and sales trainer, knew the power of video but struggled with time-consuming editing and content consistency. After partnering with ShortVids, he was able to:
With a clear online strategy and the right video content, Gene Slade successfully scaled his brand—proving that strategic digital marketing is the key to long-term success.
Do You Have a Clear Strategy?
If you’re unsure about your online marketing approach, you could be leaving money on the table. Are you ready to take your brand to the next level? Keep reading to find out how. Learn more about What Other Agencies Get Wrong About Content Creation And How ShortVids is Different?
Best Format of Content for Online Marketing
“A minute of video can say more than a thousand words ever could.”
Many people prefer watching videos over reading text because videos are more engaging and easier to understand. For example, viewers remember 95% of a message when they watch it in a video, compared to just 10% when reading text. Also, 88% of shoppers are convinced to buy a product or service after watching a video. Check out How ShortVids brought Video Success to Chris Colgan with his older real estate tours.
This shows that videos not only help people learn but also influence their buying decisions. As a result, many businesses are using videos to connect with their audience and boost sales. ShortVids has collaborated with numerous clients across various industries, and produced over 1,000 video edits, leading to an organic subscriber growth from a few hundred to over 23,000.
How a $4,500 Video Launched Dollar Shave Club to Success
We can show you numerous examples of companies whose secret ingredient to bring better ROI is the right video marketing strategy. One of its examples is explained in detail below. 👇
In March 2012, Dollar Shave Club launched a humorous video titled “Our Blades Are F***ing Great,” featuring CEO Michael Dubin. The video quickly went viral, amassing over 27 million views. Within the first 48 hours, the company received approximately 12,000 orders, highlighting the video’s immediate impact on consumer engagement.
— for the video by CEO Michael Dubin: DollarShaveClub.com – Our Blades Are F***ing Great
It’s a really funny video, with an informal tone that speaks to its target audience while clearly communicating the problems it solves and the product benefits. The most memorable line: “Our blades are f***ing great.” Although the video cost just $4,500 to make and took only a day to shoot, it went viral and established the Dollar Shave Club brand in one fell swoop.
The Viral Breakthrough
Here is the breakthrough of their ad success from the day it was launched to this day. Take a look:
The video was a huge part of DSC’s success. A simple yet bold approach, clear messaging, and humor helped Dollar Shave Club create one of the most iconic marketing campaigns of all time—proving that great storytelling beats big budgets.
Why Some Brands Succeed While Others Struggle?
Many businesses invest in video marketing but don’t get the results they expect. The difference? Strategy. Brands like Dollar Shave Club and Blendtec succeeded because they avoided common mistakes that often hold others back. At ShortVids, we help clients overcome these challenges and create videos that actually drive results. Also, if you’re thinking Freelancer Can Help You Achieve the Same Success, See How ShortVids Beg to Differs.
| Common Mistakes | Why It Fails | How ShortVids Fix It |
|---|---|---|
| No Clear Message | Viewers don’t understand the brand’s value. | We create clear, simple messages that stick. |
| Boring Content | Videos fail to grab attention. | We make engaging edits that keep viewers hooked. |
| No Emotional Connection | Feels like just another ad. | We tell compelling stories that connect with audiences. |
| No Call-to-Action (CTA) | Viewers don’t know what to do next. | We add clear CTAs to drive action. |
| Poor Quality | Unprofessional visuals and sound. | We deliver high-quality, polished videos. |
| No Promotion Plan | Videos don’t reach the right audience. | We help with strategic promotion for maximum impact. |
Want results-driven video marketing? ShortVids makes it happen. By avoiding these common mistakes and using effective strategies, We help our clients succeed in their video marketing efforts.
Your Takeaway!
At ShortVids, we are committed to helping our clients overcome the complexities of video marketing by offering customized solutions that address common challenges. A well-crafted video strategy not only increases brand visibility but also builds deeper connections with consumers. Our approach can help you in a way that each video not only shows the intended message but also resonates with viewers, which brings meaningful engagement and increases brand loyalty.
FAQs
Every business needs a clear and strong message to stand out online. A strong voice helps you connect with your audience, build trust, and grow your brand.
Videos grab attention faster than text and help people remember your message. Studies show that viewers remember 95% of a video message compared to just 10% of a written one.
Without a strong digital presence, potential customers may not find you. Today, 47% of businesses still lack a clear online strategy, which means they miss out on sales and growth.
ShortVids creates engaging video content that helps businesses get noticed, build trust, and attract more customers. We make sure your brand’s voice is clear, consistent, and impactful.
It’s simple! Contact us, and we’ll help you create a strong video strategy to make an impactful digital presence and grow your business.