Corporate video trends in the Middle East focus on short videos, interactive content, and live streaming. Agencies are creating content in Arabic and using AI editing tools to boost viewer engagement and improve results.
With 100% internet penetration as of 2023 in the UAE and the highest social media penetration rate of 115% globally as of 2024, the region boasts a highly engaged social media audience.
In 2025, corporate video is evolving fast. Companies are adopting vertical formats, leveraging AI tools, and repurposing their content across multiple platforms. The right video strategy can help you stay ahead in various industries, including technology, real estate, and finance.
2025 Corporate Video Trends in the Middle East
Video types and trends are a marketing decision that impacts performance, visibility, and reach. In the Middle East, businesses are now developing video strategies centered on how users consume content across various devices.
Vertical Video Trends (Mobile-First, Fast-Paced)
Vertical videos are becoming the go-to for mobile content. Platforms like TikTok, Instagram Reels, and YouTube Shorts thrive on short, attention-grabbing clips that are perfect for quick, engaging content. Also, learn more about how to Maximize Your Social Media Engagement with these powerful and proven tips.
1. UGC-Style Ads
SaaS brands across Dubai and Riyadh are creating short-form, native-style videos designed for Reels and TikTok. These ads are fast, informal, and capture users’ attention within the first few seconds. Most are under 30 seconds and use A/B testing to optimize conversions.
2. Reaction-Based Testimonials
The duet format is trending. Influencers or clients record real-time reactions to products, often side-by-side with app walkthroughs or service demos.
3. Voiceover Tutorials
Step-by-step guides with voiceovers in both Arabic and English are gaining popularity on Instagram and TikTok. These are pulled from longer demos and work well for SaaS and learning platforms.
Horizontal Video Trends (Longer-Form, Professional Use Cases)
While vertical videos are popular on social media, horizontal videos are still essential for longer, more detailed content. These videos are great for product demos, podcasts, and professional communications.
1. Product Demos for Desktop
Horizontal videos are used to display complex dashboards or workflows, often hosted on websites or embedded within email flows.
2. Branded Podcasts
Corporate podcasts are booming, especially with clean landscape framing and branded overlays. Clips are often broken down later for distribution in short form.
3. Orientation Videos
Internal teams still prefer the landscape format for onboarding, CEO introductions, and HR messages. Logistics and energy companies in Saudi Arabia use horizontal video for multilingual internal communication.
4. Event Highlights
Conferences and expos still require widescreen footage, but clips are edited for mobile use after the events. Expo 2025 Jeddah and GITEX Dubai content is now edited in both formats to maximize post-event content reach.
The 2025 Standards – Dual Format Production
Agencies now shoot every corporate video in both vertical and horizontal formats. This dual setup ensures:
- Full-length horizontals for YouTube, LinkedIn, and websites.
- Short vertical cuts for Instagram Reels, TikTok, and Stories.
Agencies like Motion Way and ShortVids now offer dual-format editing as part of standard packages for enterprise clients.
Vertical Video Trends Are Leading the Corporate Middle East
One of the fastest-growing corporate video trends in the Middle East is the use of vertical video. Initially made for social media, it’s now being used for product launches, company intros, and even client testimonials.
More than 70% of videos watched in the region are viewed on mobile devices, and vertical video is perfectly suited for that screen. It feels more personal, fills the screen, and keeps users watching longer.
We explored this in detail in our blog on short-form video marketing in the Middle East, where brands are using short vertical clips to boost engagement.
Real Business Use Cases in 2025
Companies in Saudi Arabia and the UAE are posting vertical videos on LinkedIn, YouTube Shorts, and Instagram Reels. These are not only casual clips, but they’re well-edited brand pieces, product overviews, and even CEO updates.
Significant changes in viewing behavior are driving this shift. According to a recent Omdia report, mobile-first video in the MENA region has reached an all-time high, particularly among individuals aged 18 to 34.
How to Make Vertical Work for Your Brand
You don’t need a studio or a big production team. You just need a clear message and the right editing team. ShortVids takes existing footage and turns it into scroll-stopping vertical videos.
For agencies, our unlimited video editing service allows brands to test and scale vertical video ideas quickly. No delays. No high costs. You should know what formats work best to get the best results.
AI Is Changing the Game in Video Editing
AI isn’t just a buzzword anymore. In the Middle East, it’s being used by brands to edit faster, localize scripts, and even automate social clips. This shift is one of the most powerful corporate video trends in the Middle East right now. In our blog on the use of AI for content creation, we break down how marketing teams are cutting hours of manual work by using AI to suggest visuals, trim highlights, and translate content for Gulf audiences.
| Trend | Data Source | Key Insight |
|---|---|---|
| 62% of MENA marketers are using AI tools in their video workflows | Think with Google – Ramadan 2025 Guide | AI helps scale up video production, especially during high-demand seasons |
| Over 50% of digital ads in the Middle East are now supported by AI technology | Statista – MENA Influencer Advertising | Automation is playing a growing role in video targeting and delivery |
| AI-generated videos and personalization tools are among the top 3 investments for MENA brands in 2025 | Omdia – 2025 Trends to Watch: Online Video in MENA | Regional brands are actively investing in AI-driven video tools |
| Arabic-English AI localization demand increased 2.5× since 2023 | Sprinklr – Social Media in the UAE | Brands need faster, accurate translation for diverse audiences |
Real-World Example: SuperDupe’s Smart Scaling
SuperDupe creates realistic avatars that accurately mimic a person’s face and voice. They were able to keep the human touch while speeding up production through AI-powered tools in correspondence with ShortVids.
What AI Can and Can’t Do
AI can:
AI struggles with:
But it still needs a human eye. That’s why our AI video creation service combines tech with creative editors. You get smart edits without the robotic feel. Platforms like Adobe Premiere Pro, Runway, and Pictory AI are used alongside professional editors to ensure quality.
For more insight, check our guide on the best tools for content repurposing, most of which now come with built-in AI.
Long-Form Video Is Back – And It’s Working
In 2025, long-form videos are making a serious comeback across the Middle East. Brands are moving beyond 15-second ads and are now creating longer, story-driven videos to educate, engage, and convert their audience.
It is about length and value because people in the region are spending more time on YouTube, LinkedIn, and even TikTok, looking for videos that explain products, answer questions, or share real business insights.
Where Long-Form Works Best
Popular Long-Form Formats:
- Product demos and walkthroughs
- Thought leadership interviews
- Case study breakdowns
- Behind-the-scenes business stories
Best Platforms in the Middle East for Corporate Video Trends
These are the significant platforms that are working smoothly for the Middle East brands to grow.
- YouTube: Still the go-to for detailed product and business videos
- LinkedIn: Growing as a hub for professional, long-form B2B content
- Instagram Reels (3-min): Ideal for extended tips or visual storytelling
Why Middle East Brands Are Adopting These Formats
Middle East brands are embracing long-form content because it lets brands
- Build credibility with deeper storytelling
- Improve SEO and keyword visibility
- Nurture leads through informed viewing
- Share more local context and language to connect better with Arab audiences
Real-World Example
Many tech companies in Dubai and Riyadh are now creating 3- to 7-minute videos that guide viewers through new features in both Arabic and English. These videos are helping them close deals faster and reduce support tickets.
✅ Pro Tip: Use long-form videos as the main pillar content in your campaign. Once published, repurpose the video into shorter clips for Instagram, TikTok, and X (formerly Twitter). This expands reach without doubling the workload.
Why Real Stories Are Winning in 2025
Corporate videos are no longer just about flashy visuals and perfect scripts. In 2025, what really works in the Middle East is honesty. Customers are more likely to watch and share content that feels relatable, something they can genuinely connect with.
Across cities like Riyadh, Dubai, and Doha, companies are moving toward showing the faces behind the brand. Staff stories, real customer reactions, and even founder journeys are becoming the top formats. It’s not about acting; it’s about showing.
A Real Example: Amy’s Story with ShortVids
Amy Peacock runs a wellness brand called Earth’s Secret. She’s a scientist by background, not a marketer to sell her products. She had great products and ideas, but struggled to explain them to customers through video.
That’s when she partnered with us. We helped her turn old clips and rough phone footage into clean, branded content. But more than editing, we helped her share her voice, the story behind the product, why it mattered, and how it helped people.
“All I do is approve ideas. The rest is handled and done on time,” Amy shared.
Now her videos don’t just look good. They connect.
The Rise of Vertical-First Corporate Videos
For a long time, corporate video meant wide frames and horizontal layouts, but that’s changing fast. In 2025, companies across the Middle East are rethinking how their videos are shaped. People are watching on phones, not laptops. So, it gets ignored whether it’s a CEO message or a product demo, if it doesn’t fit the screen. That’s why brands are shifting to vertical-first formats. They’re easier to view, easier to share, and they feel more personal.
Why Vertical Format Works So Well
- It takes over the screen, grabbing attention without distraction.
- It feels more personal, like a FaceTime call from a brand.
- It matches the feed, so it blends in while still standing out.
Real estate companies in Dubai now use vertical walk-throughs to showcase properties in story formats. It is achieving better engagement than traditional wide-angle tours. Local retail brands across KSA are building launch hype via 9:16 format teaser ads on Snapchat and TikTok.
Where Vertical Content Works Best
Vertical videos are performing well across several key platforms:
| Platform | Why It Works |
|---|---|
| Instagram Reels | Built for vertical scroll, favors native styles |
| TikTok | Full-screen playback, quick discovery |
| YouTube Shorts | Growing fast, vertical-only format |
| WhatsApp Status | A favorite in MENA for updates and promotions |
Businesses in Saudi Arabia, UAE, and Egypt are using vertical layouts not just for marketing, but even for team announcements and B2B communication.
Repurposing Long-Form Video into Engaging Short Snippets
Many brands across the Middle East are sitting on gold, but they just don’t know it yet. Long-form assets like webinars, interviews, and product explainers can easily be trimmed into bite-sized clips for social platforms. Instead of starting from scratch every time, smart marketers are slicing 30-second highlights from a 20-minute podcast or branded video and repackaging them for Instagram Reels or TikTok.
This strategy is cost-effective and incredibly efficient. It’s one of the best content repurposing techniques to help marketers match the pace of content consumption in GCC markets, where audiences scroll fast and expect instant value.
Real-World Example: Dubai-Based Agencies Are Doing It Right
Creative teams in Dubai have adopted repurposing at scale using different tools. One client films a single quarterly brand video, which is then split into a series of short-form campaigns. These include teaser clips for LinkedIn promotions, highlight reels for Meta ads, and behind-the-scenes content formatted for vertical platforms like Snapchat.
Even local e-commerce companies now extend a single product walkthrough into multiple platform-optimized formats. If you’re a business that wants to keep up without breaking your budget, consider how our video repurposing service can extend the life of your original content.
Best Content Formats for Repurposing in the Middle East (2025)
| Original Format | Ideal Repurposed Snippet | Platform Fit |
|---|---|---|
| Webinar | 15 to 30s tips or expert quotes | Instagram Reels, TikTok |
| Long-form Product Demo | Visual highlight reels | Facebook, Snapchat Ads |
| Interview or Panel | Bold claim or emotion-driven clip | LinkedIn, YouTube Shorts |
| Behind-the-scenes video | BTS montage or teaser moments | Instagram Stories |
The Role of AI in Shaping Corporate Content Creation
Businesses are increasingly utilizing AI tools to expedite the video creation process. Artificial Intelligence is becoming a behind-the-scenes partner for brands across the Middle East region. Companies are now using AI to personalize video content, test multiple versions, and improve turnaround times without compromising on quality.
Corporate teams in Dubai, Riyadh, and Doha are using AI tools to transform raw footage into polished marketing videos quickly. AI is allowing small teams to produce content that once required a full production crew. This shift is particularly beneficial for brands that create high volumes of localized content for various regions in the GCC.
To explore how AI tools are reshaping the content production cycle, you can check out our insights on the use of AI for content creation.
Top AI Use Cases in Corporate Video Production
Here are some ways companies are integrating AI into their workflow:
1. Scriptwriting and Content Planning
ChatGPT and Jasper are helpful in generating rough scripts and video outlines, which save hours of time.
2. AI-Powered Editing and Scene Detection
Video editors are now using AI tools to automatically highlight key moments, sync transitions, and apply branded templates across clips.
3. Voiceovers and Text-to-Speech
Arabic-speaking businesses are leveraging AI to produce voiceovers, thereby facilitating smoother audience engagement.
4. Video Performance Prediction
Platforms powered by machine learning can predict which types of videos are more likely to perform well, giving businesses an edge when planning their campaigns.
Real-World Adoption Across MENA
A 2025 Omida report indicates that over 63% of media companies in the MENA region have incorporated AI into their video workflows. This number is expected to rise as more businesses invest in automation to meet content demands without hiring more staff.
Adoption Is Growing Fast
A recent Omdia report revealed that over 60% of media companies in the region are already utilizing some form of AI in their production. That number is rising fast, especially in fast-moving sectors like retail and real estate.
| Use of AI | Who’s Using It | Common Tools |
|---|---|---|
| Script drafting | Agencies | Jasper, ChatGPT |
| Auto-editing video | Production teams | Runway, Descript |
| Voiceover generation | E-commerce brands | ElevenLabs, Murf.ai |
| Performance prediction | Marketing leads | Wistia, Vidooly |
Final Thoughts
ShortVids helps businesses create impactful videos fast, branded, and ready for every platform. You can explore our comprehensive list of video editing services or discover how we’ve helped other brands grow through real-world case studies.
Frequently Asked Questions
Vertical video for corporate brands is becoming increasingly essential because most mobile users prefer vertical videos, which help brands stay visible and relevant on platforms like Instagram Reels, TikTok, and LinkedIn Stories.
AI tools are becoming increasingly affordable, which means many businesses are utilizing them for script drafts, voiceovers, and editing support, thereby saving time and reducing costs.
For B2B, thought leadership clips, behind-the-scenes videos, and product explainers work well. These formats build trust and show the human side of a company.
ShortVids offers bilingual video editing and creation services for the Middle East. From social media reels to corporate explainers, we handle it all.
