Liew Chang QI with ShortVids, who is also the founder of Rojak Media, is a story about a Singapore-based entrepreneur who runs two thriving businesses focused on Video Storytelling. Liew’s first company, Freeing SG, offers immersive escape room adventures that captivate players with exciting themes and puzzles.
His second business, Commerce.sg, is a social commerce agency dedicated to helping brands grow through creative and engaging video content. Videos are key to sharing the thrill and drawing customers in. Both companies need a steady flow of short videos, such as ads, product reviews, and user content, to keep their audience engaged and expand.
Managing video production for these two companies was challenging for Liew Chang QI. He had tried many freelancers but struggled with inconsistent Video Quality and missed deadlines. He needed a trusted video editing company that offered a reliable Video Editing Subscription with the capacity to handle large volumes without compromising quality. That’s why Liew Chang QI partnered with ShortVids. Their white-label service helped streamline video delivery under his own brands while keeping the editing process smooth and professional.
Video Editing Subscription Overcomes Real Business Challenges
Running two high-demand businesses brought Content Creation Problems that required thoughtful solutions. These were the main challenges Liew Chang QI with ShortVids faced before working with ShortVids.
Inconsistent Video Quality Across Multiple Projects
Some Freeing SG videos missed the emotional storytelling tone, while Commerce.sg’s videos lacked polish for digital campaigns. Liew had experience with more than 30 editors and Freelancers, but video quality was often uneven. This inconsistency meant more time fixing videos and frequent delays that affected marketing schedules and added stress.
Communication Delays Leading to Missed Deadlines
Working with many Freelancers from Fiverr and Upwork, spread out remotely, caused slow feedback and unclear project updates. During busy campaign situations, these delays damaged video impact and caused frustration among Liew and his teams, as urgent videos missed their windows.
Struggle to Scale Video Output Effectively
Both businesses required many videos on tight timelines, but adding more freelancers created management complexity and disorganization. Liew needed a scalable video editing subscription that maintained quality and avoided overloaded coordination.
Technical Difficulties Affecting Video Quality
Freelancers had mixed skill sets causing uneven quality and delivery problems. But video editing requires color correction, sound balancing, and formatting for social platforms. When videos look unprofessional or load improperly, viewer engagement drops, hurting brand image.
How ShortVids Video Editing Agency Provided Consistent Solutions
ShortVids became Liew’s behind-the-scenes Video Editing Company through a dependable video editing subscription. Our White-Label Service made sure all videos were delivered under Liew’s brand, creating a seamless workflow and strong output.
White-Label Short-Form Content
ShortVids became Liew’s behind-the-scenes Video Editing Company through a dependable video editing subscription. One of the core strengths was our White-Label Service: every video was delivered under Liew’s brands, maintaining total brand consistency.
Most of the content was short-form, including:
- Social Ads
- Product Review Videos
- UGC Compilations
All fully branded for Freeing SG and Commerce.sg, so it felt perfectly in-house to every customer.
Maintaining Consistent Storytelling and Video Style
Freeing SG’s adventurous stories felt alive in every video, while Commerce.sg’s content stayed sharp and focused. This reduced revisions and kept quality dependable.
ShortVids dedicated expert editors to keep both businesses’ videos aligned to Brand Voice and goals.
Improving Communication
Using clear communication tools, ShortVids sped up feedback cycles and kept project status visible to Liew. This efficiency helped meet tight deadlines and reduce delays, making collaboration smooth and predictable. Something which the freelancers and other agencies lacked.
Scaling Video Production
The video editing subscription guaranteed a regular supply of high-quality videos each week, allowing Liew to easily scale output without overloading his team or risking quality. Campaign pipelines stayed steady and reliable.
Delivering Videos with High Technical Standards
Every video was polished and platform-ready, helping both businesses look professional and attract more viewers. ShortVids applied Top Video Editing Techniques like color grading, sound editing, and social media optimization.
Overcoming Challenges in Content Creation Business
Finding a video editing solution that balances quality, brand voice, and fast delivery is critical for success in these competitive niches.
Creating compelling videos for his side business and social commerce brands is uniquely challenging due to the distinct storytelling and speed requirements. These videos must evoke immersive experiences for players or grab shoppers attention immediately.
Creative Storytelling
For his side business, Freeing SG, Liew Chang QI with ShortVids faced the challenge of producing videos that created suspense and built atmosphere. Many editors struggled to bring this vision to life, resulting in clips that felt flat or failed to capture the intense experience Freeing SG offers. Every cut, sound effect, and visual needed to perfectly immerse viewers in the storyline.
ShortVids overcame this by assigning editors knowledgeable in immersive storytelling, assuring each video matched the adventurous tone and kept players engaged.
Meeting Fast Turnaround Demands
Delays or miscommunications could derail marketing timelines and waste ad spend. Commerce.sg’s social commerce videos demanded rapid, crisp edits to show products in seconds and hook fast-scrolling buyers. ShortVids’ video editing subscription provided Liew with dependable, fast-turnaround video production. This consistent output enabled Commerce.sg’s campaigns to stay on schedule and achieve Higher Engagement and conversions.
Managing Brand Consistency
Balancing the distinct styles required by Freeing SG and Commerce.sg, while scaling video production, was a major hurdle. The Dedicated Subscription Model eliminated disruption and allowed Liew to focus on growth without editing headaches. ShortVids’ white-label service unified video delivery under Liew’s brands, maintaining consistent voice and quality across all content.
Ensuring Quality and Timing
Recent data shows 71% of marketers say short-form videos provide the highest ROI, but this success hinges on both quality and timely delivery (Cropink). For Liew Chang QI with ShortVids, poor timing or subpar video storytelling meant lost revenue opportunities. The subscription partnership made sure that videos were polished, brand-aligned, and delivered predictably, maximizing marketing impact.
Business Growth Driven by a Video Editing Subscription
Partnering with ShortVids brought measurable benefits to Liew Chang QI with ShortVids’ companies:
Final Thoughts
Book a Call Today
- Fixed monthly plans starting at $999
- 24-hour turnaround time (or less) on all short-form edits
- 3-layer quality check system on every video
- No more chasing freelancers or managing editors
- Scale up to 50+ videos/month without hiring in-house
- Content team trained on platform trends, scroll-stopping hooks & storytelling
- Fully managed by professionals – you just upload & approve
- Response time: Under 1 hour (US & GCC time zones)
Cut your production costs, not your standards.
