| Tenure of Project | Ongoing |
| No. Of Creatives Done | 525+ |
TrimRx is a U.S.-based telehealth company redefining medically supervised weight loss through accessible, prescription-based GLP-1 programs. It’s built for individuals who have struggled with traditional dieting or inconsistent results. They offer a fully online pathway to sustainable weight management backed by licensed medical providers.
The brand specializes in GLP-1 and dual GLP-1 GIP medications. Such as semaglutide and tirzepatide, compounds clinically associated with appetite control, reduced food cravings, and meaningful long-term weight loss. TrimRx combines these treatments with ongoing provider monitoring, lifestyle guidance, and unlimited check-ins, positioning itself as more than a medication provider.
With monthly plans starting around $159- $179 and medications delivered discreetly to patients’ homes, TrimRx has quickly gained traction in a highly competitive market. The space is dominated by major players like Hers, Ro, and Henry Meds. Many users report noticeable appetite suppression and steady results within weeks, while TrimRx continues to stand out through affordability, medical oversight, and convenience.
When the founder of TrimRx reached out in September 2026, the company was already in a strong position. They had revenue, strong product market fit, and a massive library of raw content. What they did not have was a system.
Their online presence was underperforming compared to competitors like Hers, Ro, and Henry Meds. TrimRx knew video was the growth lever, but lacked a capable execution team that understood performance, hooks, funnels, and scale.
ShortVids then entered as more than an editing service. We stepped in as their extended creative and performance partner, bringing structure, velocity, and strategy to an already promising brand.
Turn your video ads into predictable growth results!
The Problems TrimRx Was Facing
TrimRx have budget, demand, proven GLP-1 and dual GLP-1/GIP medications, and a large volume of raw content. But they are not extracting real performance value from their assets. Their semaglutide and tirzepatide-based programs were resonating with patients and driving revenue, but growth was happening more slowly than expected.
The barriers were not product issues but execution gaps across creative strategy, workflow, content quality, and funnel optimization. Below are the core problems holding the brand back.
Incompetent Ad Testing Despite a $650K Ad Budget
TrimRx was spending aggressively, with an ad budget of approximately $650,000, yet creative testing was severely underdeveloped. The same ads were being run for months without structured hook testing or angle iteration. This stalled performance learning, caused creative fatigue, and left significant revenue untapped despite high spend and demand.
No Structured Hook Testing Strategy
TrimRx’s previous agency relied heavily on intuition rather than data. Ads were launched without systematic hook testing, meaning there was no clear insight into which opening angles actually stopped scrolls. Without testing multiple hooks per video, learning cycles were slow, creative fatigue set in quickly, and ad spend was often wasted before winners could be identified.
Low-Quality, Non-Native Video Ads
The video ads being produced lacked platform native execution. Visual quality was inconsistent, pacing was off, and the first three seconds failed to capture attention. Weak hooks and generic edits led to poor retention, lower engagement rates, and limited scalability across paid channels where competition for attention is extremely aggressive.
Minimal Organic Video Presence
Compared to competitors building daily trust througheducational content, TrimRx had little organic visibility. Brands dominating platforms like Instagram, TikTok, and YouTube were consistently educating, storytelling, and positioning themselves as authorities on weight loss and GLP-1 science. TrimRx lacked this long-term trust engine, making growth overly dependent on paid traffic.
Inefficient In-house Execution
Internally, there was no clear execution strategy. Content requests were scattered, workflows were inconsistent, and responsibilities were unclear. Without a repeatable system for planning, editing, reviewing, and deploying content, scaling volume became stressful and unpredictable, limiting how fast TrimRx could respond to market demand.
Overreliance on Graphic Ads
TrimRx’s funnel leaned too heavily on static graphic ads. Video was underutilized across awareness, education, and conversion stages, despite being the strongest medium for explaining complex medication benefits and building trust. This imbalance capped revenue potential and prevented TrimRx from fully leveraging its strongest growth lever.
These challenges made it clear that TrimRx did not need more content. It needed a smarter system to turn content into performance.
Overcome content hurdles with a structured system!
Solutions ShortVids Offered for TrimRx’s Content Challenges
Instead of adding more tools, people, or complexity, we focused on building clarity and speed as the solution. TrimRx already had strong GLP-1 products, demand, and budget. What they needed was a structured creative system that turned video into a predictable growth engine across paid and organic channels.
Building a Clear, Scalable Workflow
ShortVids designed a simple but powerful workflow aligned with the TrimRx goal. Every request followed a clear path from planning to delivery, removing confusion and delays. This allowed TrimRx to handle high content volume without overwhelming their internal team or sacrificing quality.
Structured Hook Testing for Paid Ads
We implemented a structured ad testing framework where every video launched with multiple hooks tied to specific angles. This replaced guesswork with data. Learning cycles became faster, weak creatives were eliminated early, and winning hooks were identified quickly for scalable ad spend.
Organic Content Built for Trust
ShortVids shifted TrimRx’s focus beyond ads by prioritizing organic video content. Educational clips, authority-driven messaging, and platform native formats were used to explain GLP-1 treatments clearly. This helped TrimRx build long-term trust instead of relying only on short-term paid traffic.
Funnel Optimization With Video
We optimized TrimRx’s funnel so video supported every stage from awareness to conversion. Instead of depending on static graphics, video was used to educate, reassure, and convert prospects. The result was a unified system where content, ads, and messaging worked together.
TrimRx gained a repeatable creative engine built for growth, not chaos, with the help of Shortvids.
First Month of TrimRx with ShortVids
The first month was intentionally designed around learning, speed, and control. Instead of scaling blindly, ShortVids focused on building a performance foundation that TrimRx could grow on confidently. Every decision in month one was tied to testing, clarity, and execution efficiency rather than assumptions or vanity metrics.
High-Volume Video Ad Production
We produced 40–50 short-form video ads optimized for paid social. Each video was structured for performance with platform-native pacing and clear messaging.
This volume enabled faster learning cycles, helping TrimRx identify winning angles instead of relying on a few long-running creatives.
Graphic Ad Creation and Testing
Alongside video ads, ShortVids designed and delivered graphic ad creatives to support TrimRx’s funnel. These graphics complemented video testing and allowed broader creative coverage across placements. This ensured TrimRx maintained constant creative freshness while reducing ad fatigue across high-spend campaigns.
Starter Plan Onboarding at $1,500
TrimRx began with the ShortVids Starter Plan, which gave them immediate access to a dedicated creative team without adding internal headcount. This allowed TrimRx to move fast while keeping costs predictable and risk controlled. From day one, this setup replaced scattered execution with a single, accountable creative workflow focused on testing and performance.
Structured Hook Testing System
Every video launched with three distinct hooks built around different angles, such as education, curiosity, authority, and problem awareness. In total, more than 120 hooks were tested in a single month. This allowed TrimRx to identify winning messages and discard weak concepts quickly.
Simplified Execution and Delivery
TrimRx provided raw footage and brand inputs, while ShortVids handled creative direction, editing, hook structuring, and ad-ready delivery. This removed execution pressure from their internal team and created a smooth, repeatable workflow managed entirely by ShortVids.
By the end of month one, TrimRx had clarity, momentum, and a scalable creative system in place.
Second Month Scale-Up: From Ads to a Full Content Ecosystem
After seeing the clear performance insights and creative momentum from the first month, TrimRx upgraded to the ShortVids Creator Plan at $5,000 per month. This expansion marked a transition from focusing solely on short-form paid ads to building a full-scale brand and content growth system. The goal was to utilize both paid and organic content to position TrimRx as a trusted authority in the GLP-1 weight loss space.
1. End-to-End Brand Growth Management
ShortVids took ownership of TrimRx’s entire content ecosystem from strategy to planning and execution. It allows their internal team to focus on operations and compliance while we handle creative output and distribution.
2. The Trim Talks Podcast Series (Long-Form Authority Content)
At ShortVids, our approach with our client is to help them scale, anyway possible. We don’t just edit for them, we create workflows and strategies with the vision of making them more seen. That’s why our team presented this idea to co founder of TrimRx that instead of always relying on paid ads, they need to offer their audience real value.
We suggested producing content they can relate to, not pushing them to buy their product. Cris loved the vision and we came up with the idea of creating podcast series, when people can relate their real life health issues and find real guidance to deal with them.
We launched The Trim Talks, a branded podcast series with 30–35-minute episodes focused on GLP-1 education, health, and weight loss. ShortVids is handling:
- Content planning & strategy development
- Long-form scriptwriting
- Talent scouting & creator coordination
- Creative direction & concept development
- Production oversight & filming
- Long-form video editing
3. Short-Form Repurposing Engine
Each Trim Talks episode was repurposed into 10–12 platform-native short clips optimized for Instagram Reels and YouTube Shorts, maximizing reach, retention, and discovery.
Plus, we also created a channel for them on Instagram which is completely managed by our team. They regularly post and share organic content to increase brand awareness and reach.
4. Paid Creative Scaling & Ad Ops Support
ShortVids managed structured hook testing, video ads, graphic creatives, carousels, and ad copywriting. We drafted ads directly inside TrimRx’s ad manager and built tracking spreadsheets, reducing execution load so their team only needed to launch campaigns.
5. Social Media, Thumbnails, & Distribution Management
We handled posting, scheduling, and social media management across YouTube and Instagram. This included designing scroll-stopping YouTube thumbnails and maintaining consistent visual branding and messaging across every content touchpoint.
Not only that, since our team took over their channel, their dead following has started increasing drastically. It’s not magic, it’s technique and experience, and bit of SEO.
Second Month Scale-Up: Service Breakdown & Output
To scale TrimRx effectively, ShortVids transformed ad-focused efforts into a full content ecosystem. The table below highlights each core service, what was handled, and the measurable monthly output.
| Service Area | What ShortVids Handled | Monthly Volume |
|---|---|---|
| End-to-End Brand Growth Management | Strategy, content planning, creative direction, execution, and distribution | 100% content ecosystem ownership |
| The TrimTalks Podcast Series | Podcast concept, content planning, scripting, talent scouting, creative direction, filming, long-form editing | 4 episodes/month (30–35 min each) |
| Short-Form Repurposing Engine | Clipping, hook restructuring, captions, formatting for Reels & Shorts | 40–50 shorts/month (10–12 per episode) |
| Paid Creative Scaling & Ad Ops | Video ads, graphic ads, carousels, ad copywriting, hook testing, ad manager drafting | 50+ paid assets/month |
| Hook Testing Framework | Structured hook testing across educational, authority, curiosity, and problem-aware angles | 120+ hooks tested/month |
| Graphic Ads & Thumbnails | Static ads, carousel creatives, YouTube thumbnails, visual branding | 25–30 graphics/month |
| Social Media Management | Posting, scheduling, captions, channel setup, Instagram + YouTube management | 5–7 posts/week |
| Tracking & Workflow Systems | Ad manager drafts, creative tracking spreadsheets, and content calendars | 100% workflow automation |
| Internal Team Load Reduction | Execution, editing, posting, and testing handled externally | ~70–80% workload removed |
Client Feedback | Chris, Co-Founder, TrimRx
“Cristobal consistently praised the ShortVids team for their speed, organization, and proactive approach. He felt at ease knowing the team handled everything from scripting and filming to editing and ad variations. Approvals were almost always smooth, with output aligning perfectly with TrimRx’s vision. Overall, he was highly satisfied with how effortlessly the team managed both creative and operational tasks.”
— Cristobal, (Co-founder TrimRx)
How ShortVids Can Help Your Brand Scale
ShortVids helps brands turn raw video content into a structured, high-performing growth engine. Instead of juggling multiple creators, editors, and ad specialists, brands get one integrated system that handles strategy, creative direction, production, repurposing, and distribution. Every asset is designed to educate, engage, and convert your target audience across both paid and organic channels.
With our services, brands can repurpose long-form content into platform-native Shorts, Reels, or snippets, creating consistent organic visibility that builds trust and authority. We provide full creative direction, scriptwriting, hook testing, and ad copy, ensuring every video resonates with viewers and supports measurable performance. Graphic ads, thumbnails, and optimized posting schedules are managed centrally, giving internal teams time to focus on core business operations.
Paid campaigns are amplified with multi-angle hook testing, ongoing creative optimization, and performance tracking. ShortVids ensures that every piece of content, from long-form educational videos to short-form social clips, works together in a repeatable, scalable system.
Ready to turn your content into a growth-driving engine? Book a call with ShortVids today and start scaling your brand!
Your Takeaway!
TrimRx didn’t need more content; they needed a system. By partnering with ShortVids Agency, they replaced fragmented execution with one integrated creative engine handling planning, production, hook testing, repurposing, and distribution. This allowed their internal team to focus on product, compliance, and growth while we handled the heavy lifting of content execution. This case study is a clear example of how brands with budget and potential unlock scale not by hiring more people, but by partnering with the right creative infrastructure.
