ClickFunnels vs GrooveFunnels – Which Funnel Builder Is Better for You?

These days, choosing between GrooveFunnels vs ClickFunnels can define how efficiently your business turns leads into paying customers. As sales funnels evolve into full-scale marketing automation systems, the tools behind them have become central to how brands grow online. From lead generation to checkout and email follow-ups, these platforms handle everything that keeps your sales engine running smoothly.

GrooveFunnels and ClickFunnels stand out as two of the most popular funnel builders in 2025. Both promise powerful drag-and-drop editors, automation, and analytics, but their approaches are very different. GrooveFunnels focuses on being an all-in-one marketing suite with integrated email and video hosting, while ClickFunnels leans into simplicity, proven templates, and fast funnel deployment.

This guide offers a transparent, data-backed comparison designed for marketers, solopreneurs, and agencies who want clarity before committing. According to Statista, global spending on marketing automation software is projected to reach $8.6 billion by 2025, underscoring the growing importance of these tools to modern businesses.

GrooveFunnels vs ClickFunnels – Quick Overview

Both platforms help businesses create successful sales funnels, but their focuses and methods differ. GrooveFunnels focuses on being a complete digital business ecosystem, while ClickFunnels stays laser-focused on optimizing the sales funnel journey.

What is GrooveFunnels?

GrooveFunnels is an all-in-one marketing platform designed to replace multiple tools that businesses typically use separately. It combines funnel building, website creation, email automation, video hosting, and eCommerce management under one ecosystem.

With apps like GroovePages for building websites and landing pages, GrooveSell for digital product checkout, GrooveMail for marketing automation, and GrooveVideo for video hosting, it gives small to medium businesses everything they need to run their marketing and sales processes from one dashboard. This unified setup saves time, cuts subscription costs, and simplifies scaling your digital business.

What is ClickFunnels?

ClickFunnels is one of the most popular and battle-tested funnel builders created to help marketers design landing pages, run campaigns, and track conversions with minimal effort. Its primary strength lies in guiding visitors through each stage of the funnel from awareness to purchase using proven templates and conversion-focused tools.

With the arrival of ClickFunnels 2.0, users now enjoy faster page load times, enhanced analytics, a built-in CRM, and membership site functionality. The new version of ClickFunnels is easier to use than the original ClickFunnels Classic. It has a cleaner design and better automation features for businesses that want to grow.

Platform	Core Focus	Free Trial	Best For	Key Highlight
GrooveFunnels	All-in-one marketing & funnel builder	Free plan available	Small to medium businesses	20+ built-in tools
ClickFunnels	Funnel creation & conversion optimization	14-day free trial	Agencies & marketers	Proven templates + CRM

Businesses exploring end-to-end content workflows can also benefit from video editing services to complement their funnel strategy with high-quality, conversion-focused visuals.

GrooveFunnels vs ClickFunnels – Core Features Comparison

When comparing GrooveFunnels and ClickFunnels, it’s important to note that both platforms help create sales funnels, but in different ways. ClickFunnels focuses on improving funnel performance and increasing conversions. And GrooveFunnels offers a complete marketing system. Let’s look at their main features and see how well they work in real-life situations.

Funnel and Page Builder

Both use a drag-and-drop builder, but their approaches differ. GrooveFunnels offers a 7-section, fully responsive editor that allows users to design complete websites, landing pages, and funnels with more flexibility. The interface allows you to edit in blocks using templates and global elements. ClickFunnels focuses on providing pre-made templates and funnel workflows instead of offering extensive website customization. Its 18 design elements are useful but might not be easy to use for advanced users.

GrooveFunnels tends to perform better in responsiveness and design freedom, while ClickFunnels wins for simplicity and speed of setup.

Membership and Course Hosting

GrooveMember is an excellent choice for hosting online courses and memberships. It has useful features like drip content, different access levels, and content scheduling. These help creators manage their courses without needing third-party tools. ClickFunnels, on the other hand, has a simpler membership setup. While it works, it often needs external tools for the same level of automation and growth.

For UX and ease of management, GrooveMember clearly has an edge, especially for businesses managing multiple membership tiers or subscription products.

Video Hosting and Integration

GrooveVideo is a special feature that lets you upload, host, and analyze videos within the Groove platform. You can tag viewers, add calls to action, and include videos in sales funnels without leaving the site. In comparison, ClickFunnels uses outside services like YouTube or Vimeo to host videos. This limits its ability to track video performance and engage with viewers.

For content-driven marketers, GrooveVideo’s native hosting and analytics offer far greater control and branding consistency.

Sales and Checkout Management

In sales functionality, GrooveSell competes head-on with ClickFunnels’ checkout builder. Both platforms support Stripe and PayPal payments, upsells, coupon codes, and A/B testing. However, GrooveSell offers a 1-step checkout and integrates natively with other Groove apps for order tracking and affiliate management. ClickFunnels still holds strength in proven checkout templates and built-in conversion-boosting features.

For flexibility without transaction fees, choose GrooveSell. For a quick funnel setup with proven layouts, go with ClickFunnels.

Feature	GrooveFunnels	ClickFunnels	Verdict
Page Builder	7-section drag-and-drop editor	18 design elements	GrooveFunnels
Memberships	Built-in drip content	Manual setup	GrooveFunnels
Checkout	Stripe, PayPal, 1-step	Stripe, PayPal	Tie
Video Hosting	Native GrooveVideo	External only	GrooveFunnels

GrooveFunnels vs ClickFunnels – Automation & Integrations

Automation is essential for today’s marketing funnels. GrooveFunnels and ClickFunnels take different paths in this area. GrooveFunnels keeps all its features in one system. And ClickFunnels lets you connect external tools for email, customer relationship management (CRM), and analytics. Understanding how each platform handles automation will help you choose the right one for your marketing needs and growth plans.

Email Marketing Tools

GrooveFunnels includes GrooveMail, an email marketing and automation tool that competes with ActiveCampaign and ConvertKit. You can create workflows with GrooveMail, segment your audience, and track engagement from one dashboard. It also integrates with GroovePages and GrooveSell, allowing for automatic follow-ups and behavioral triggers without switching platforms.

ClickFunnels, on the other hand, offers ClickFunnels Actionetics in its higher-tier plans or lets you integrate with tools like Mailchimp, ActiveCampaign, and GetResponse. While ClickFunnels can deliver campaigns reliably, managing automation with outside tools can feel less organized.

In short, GrooveFunnels offers better native automation, while ClickFunnels provides more flexibility for marketers already using other established email tools.

Integrations and Third-Party Apps

When it comes to integrations, ClickFunnels leads the pack in volume. It connects easily with dozens of popular apps from payment gateways and CRMs to webinar platforms and analytics tools. This makes it highly adaptable for agencies or marketers who already have preferred software stacks.

GrooveFunnels, however, leans toward an all-in-one ecosystem approach. It minimizes the need for third-party integrations by providing native apps such as GrooveMail, GrooveMember, GrooveSell, and GrooveVideo. While this creates a more unified experience, it also means fewer external integrations compared to ClickFunnels.

If you value a self-contained platform that reduces setup time, GrooveFunnels is ideal. But if your workflow relies on custom tools, ClickFunnels provides better compatibility with external applications.

CRM and Tracking Tools

Both platforms help marketers make decisions based on data, but they have different strengths. GrooveFunnels provides built-in lead tagging, behavior tracking, and analytics across all its apps, letting you monitor funnel performance and customer engagement in one place. The system automatically links contacts from GrooveMail, GrooveSell, and GroovePages, making it easier to see how leads move through your funnel.

ClickFunnels works well with popular CRMs like HubSpot, Salesforce, and Pipedrive. It provides useful tools like funnel analytics, conversion tracking, and split testing. However, for detailed reports, you may need to use additional tools.

GrooveFunnels is better for seeing your data directly, while ClickFunnels offers more flexibility with CRMs for advanced teams.

Marketers looking to refine their automation and boost campaign performance can also benefit from AI Creative Testing. This tool helps you find out which visuals, messages, and video ads work best on different channels. Using it with GrooveFunnels or ClickFunnels can improve your targeting and increase your return on investment by making content decisions based on data.

Pricing Breakdown – GrooveFunnels vs ClickFunnels

Pricing is important when making a decision. GrooveFunnels and ClickFunnels both offer effective marketing tools but have different pricing structures. GrooveFunnels is an all-in-one platform that provides great value. While ClickFunnels focuses on tested funnel templates and tools that help increase conversions. Let’s compare what each offers in 2025 and what you get for your money.

GrooveFunnels Pricing

GrooveFunnels has a simple structure. It starts with a Free Plan that gives you access to important tools like GroovePages, GrooveSell, and some limited features of GrooveMail. This offer is great for beginners who want to try the system before deciding to commit.

The Standard Plan costs $12 per user per month, unlocks more contacts, custom domains, email automation, and bandwidth for growing brands or small agencies. For those managing multiple funnels or clients, the Plus Plan costs approximately $20 per user per month and includes everything – unlimited funnels, advanced analytics, priority support, and higher hosting limits.

In short, GrooveFunnels’ tiered system is designed to scale with your business, without forcing you into an expensive upgrade early on.

ClickFunnels Pricing

ClickFunnels has retained its classic pricing structure but refined its feature sets in ClickFunnels 2.0. The Launch Plan ($81/month) gives users access to the main funnel builder, basic analytics, and templates, perfect for solopreneurs or small teams.

The Optimize Plan ($297/month) adds email automation (via Actionetics), affiliate management, and more page capacity. The top-tier Dominate ($5,997/yr) caters to large-scale marketers managing extensive campaigns, advanced automations, and multiple domains.

ClickFunnels remains a premium platform, ideal if your focus is strictly on conversion optimization and proven templates, though it’s pricier as your needs expand.

Plan	GrooveFunnels	ClickFunnels	Verdict
Free Access	Yes (limited)	No	GrooveFunnels
Entry Plan	$12/mo	$81/mo	GrooveFunnels
Premium Plan	$299/year	$5997/year	GrooveFunnels

Overall, GrooveFunnels offers more features per dollar and a free plan to get started, while ClickFunnels justifies its higher cost with years of refinement and a strong track record in conversion-focused marketing. For most creators and small businesses, GrooveFunnels delivers a better balance of cost and capability.

GrooveFunnels vs ClickFunnels – Affiliate Programs

Affiliate marketing helps GrooveFunnels and ClickFunnels attract users by offering commission for referrals. This makes these platforms popular among creators and marketers who want to earn extra income. Let’s look at how each platform works and what makes them different.

If you often create tutorials or product reviews, having access to strong affiliate dashboards is a plus. For recording demos or walkthroughs, you can use these professional video recording options to improve your content quality.

GrooveAffiliate

GrooveFunnels offers a generous affiliate program known as GrooveAffiliate. You can earn monthly commissions of 20-40% based on your plan level for every active referral. There is also a two-tier system that allows you to earn commissions from affiliates who sign up under you. This setup is great for building communities or networks around digital marketing tools.

GrooveAffiliate includes built-in tracking, automatic payouts, and a unified dashboard that ties into other Groove apps, making it easy to manage everything in one place.

ClickFunnels Affiliate Program

ClickFunnels’ affiliate model has long been a favorite in the marketing world. Affiliates earn 20-40% commissions, and the program’s standout feature is the Dream Car incentive, which gets a monthly car payment bonus once you reach a set number of active referrals.

While powerful, ClickFunnels’ affiliate platform isn’t as tightly integrated as GrooveFunnels’. Affiliates often rely on separate dashboards and email notifications to track performance, which can feel a bit dated compared to GrooveAffiliate’s streamlined setup.

Customer Support and Ease of Use

When comparing GrooveFunnels and ClickFunnels, focus on customer support, ease of use, and features. GrooveFunnels offers an all-in-one ecosystem, while ClickFunnels specializes in effective funnel creation with robust onboarding resources.

If you are building funnels regularly or repurposing marketing assets, clear guidance and quick help can save hours each week. You can also explore how content recycling vs repurposing helps improve campaign consistency when using these platforms.

GrooveDesk and Help Center

GrooveFunnels includes GrooveDesk, a built-in help desk system for users and their customers. It offers ticket support, a searchable knowledge base, and live chat during business hours. The Help Center also provides tutorials and walkthroughs inside the dashboard, which makes learning much easier for beginners. This built-in support tool can even be used by businesses to manage their own customer service, which adds extra value.

ClickFunnels Support

ClickFunnels provides traditional customer support. Paid users can get help via email and phone, as well as access documentation and onboarding videos. The platform has a large community with active Facebook groups and user-led training sessions that quickly address common problems. While it does not include a built-in help desk like GrooveFunnels, the personal assistance options make up for this gap.

Performance and Reliability

Funnel performance affects conversion rates through factors like page speed, video loading, and responsive design. When your funnel pages include visuals or embedded clips, your choice of platform can even affect how smooth the playback feels, especially if you are using tools featured in our video editing resources to create optimized funnel videos.

Speed, Stability, and Uptime

GrooveFunnels is a tool that makes web pages load fast and move smoothly. This helps people find what they need easily. ClickFunnels uses strong servers to keep web pages working well, even when a lot of people are using them.

Both options are reliable, but GrooveFunnels is lighter and faster for creators who often edit and test their pages.

Mobile Optimization and UX

GrooveFunnels templates are built to auto-adjust layouts across devices, but users sometimes report minor spacing issues on custom builds. ClickFunnels 2.0 has improved its mobile responsiveness, making it easier to preview and tweak mobile layouts directly in the editor.

If mobile traffic is a priority, ClickFunnels may provide a more consistent experience, while GrooveFunnels gives you more creative control once you get used to its design flexibility.

Pros and Cons of GrooveFunnels vs ClickFunnels

GrooveFunnels and ClickFunnels are two tools that help people sell things online. Each one has its own good qualities. Here’s a simple way to decide which one is better for you based on what you need and how much money you want to spend.

GrooveFunnels

ClickFunnels

GrooveFunnels vs ClickFunnels – Which Should You Choose?

When it comes to choosing between GrooveFunnels vs ClickFunnels, it really depends on your goals, team size, and how much control you want over your marketing system. Both platforms are designed to simplify sales funnel creation, but they serve slightly different needs – one focuses on versatility, the other on proven funnel performance.

Choose GrooveFunnels if you:

Choose ClickFunnels if you:

FAQs on GrooveFunnels vs ClickFunnels