How Felix He Scaled with ShortVid’s Done-for-You Content System

Felix He is the co-founder of OPM Mastery, a consulting agency that has helped over 1,700 individuals and businesses get more than $130M in business funding. The company offers credit-backed financing solutions from $50K to $250K at 0% APR. Operating across LA, NV, and HI, OPM Mastery is one of the more impressive credit consulting operations run by a young entrepreneur in the space. 

His Instagram profile, @creditfelix, already shared valuable insights around credit, business growth, and entrepreneurship. His audience includes individuals looking for credit support, as well as business owners and entrepreneurs who follow him for broader financial and business insights. With 25.6K followers and 120 posts, the profile had strong foundations; what it needed was a consistent, professional system behind it. 

Felix ran OPM Mastery full-time. He spent his days with clients, closing deals, and leading his team, but had no time or team for content creation. With deep credit expertise and a clear goal to attract high-value clients, he needed someone to handle content so the right people could discover, trust, and reach out to him. 

When Felix partnered with ShortVids, the goal was simple: turn his everyday calls, insights, and business experience into content that attracts real clients. In just two months, that system generated 40,000+ views, reached over 8,000 accounts, and helped close a $5,800 client directly from content. 

This is how ShortVids built a content engine around Felix’s business without adding more work to his plate through a done for you content system.

Turn your expertise into inbound clients with content!

What Was Stopping Felix’s Credit Consulting Brand from Growing Faster

Felix is a one-man operation when it comes to content. His goal is to become the person people think of when they hear “credit consulting.” He wants inbound inquiries from clients who have already seen his content, trust him, and reach out ready to work together.

Even with strong expertise and real client results, many business owners struggle to grow without consistent visibility. Felix faced several key challenges:

No Time for Consistent Content Creation

Felix spent his entire day working directly with clients, closing deals, leading his team, and managing the full operations of his credit consulting agency. As a busy founder building the business from scratch, he simply had no bandwidth left to plan, film, edit, or post content regularly. Even though he knew content was essential for attracting high-value clients, it remained the one area he consistently neglected.

Lack of a Professional Content Team

Felix had no videographer, no editor, no social media manager, and no content calendar in place. He was running the agency almost single-handedly when it came to marketing. Without a dedicated team or system, turning his deep credit expertise and client success stories into polished, professional content was extremely difficult and time-consuming.

Inconsistent and Irregular Posting

Because content creation depended entirely on Felix’s limited free time, his posting was highly irregular and reactive. Some weeks, he posted nothing, while other weeks, he rushed out low-quality content. This inconsistency made it impossible to build momentum, stay visible, or create trust with potential clients over time.

Missed Opportunities from Daily Business Activities

Every week, valuable moments occurred like client strategy calls, team discussions, credit repair wins, and insightful advice sessions. However, none of these were being captured or turned into content. Felix’s real expertise and results stayed trapped inside the business instead of being shared to attract new leads and build authority.

No Support for Paid Ad Creatives

Felix was running paid ads but had no dedicated support for scripting or creative production. Writing strong ad scripts, editing video creatives, and keeping ad content fresh across Meta requires a separate skill set and consistent output. But Felix had none of that to do. This left his paid campaigns underperforming against what his offer was actually capable of converting.

No Clear System to Generate Leads Through Content

Felix lacked a proper system to convert his knowledge into content that actually drives inquiries. He had no strategy to attract the right audience, build trust, or turn viewers into high-paying clients. Without this system, his brand wasn’t growing through consistent inbound leads despite his strong expertise and track record.

Stop managing content, start scaling faster!

How ShortVids Solved Felix’s Content Challenges

Felix started with ShortVids’ $999 monthly subscription plan. This plan provided him with complete end-to-end content support, allowing him to focus on his clients while ShortVids handled everything else.

Felix does not need to sit down and film dedicated content. ShortVids captures raw material from his client calls, team meetings, and daily work, then transforms it into high-performing videos, including both talking head and non-talking head styles.

We work across four main content formats for Felix:

Sales-Driven Carousels

We design educational carousel posts that simplify complex credit topics most people find confusing or embarrassing. Each carousel breaks down problems clearly, highlights solutions, and positions Felix as the authority. These posts end with strong calls-to-action that generate direct inquiries and DMs from warm leads who are already interested in working with him.

B-Roll & Brand Aesthetic Content

To keep the feed active and the algorithm happy, we create consistent B-roll content. This includes lifestyle shots, office environment, behind-the-scenes moments, and professional visuals. These posts maintain engagement between educational content, strengthen brand presence, and make Felix’s profile feel polished and active.

Ad Creative Editing and Script Writing

ShortVids also handles Felix’s paid ad production. This includes writing scripts for the ads he is actively running, editing video ad creatives optimised for Meta, and ensuring each ad is formatted and paced to convert. This keeps his paid campaigns backed by the same professional creative quality as his organic content, giving the ads the best possible foundation to perform.

Client Call Repurposing

Felix regularly speaks with clients about their credit situations, strategies, and results. ShortVids captures these authentic conversations and turns them into powerful short-form videos. 

These clips showcase real advice, real outcomes, and real proof. Because they feel genuine, they build trust faster than scripted content and position Felix as the go-to expert. Where relevant, team calls and internal OPM Mastery discussions are woven in as well, giving potential clients a window into what working with Felix’s agency actually looks like from the inside. 

People connect with people before they trust businesses.

That is why ShortVids encouraged Felix to share the struggles, decisions, mistakes, and milestones that shaped his entrepreneurial journey. We transformed those experiences into strategic content that felt authentic, relatable, and human.

By combining personal storytelling with business insights, we helped Felix build deeper audience trust, stronger engagement, and a more memorable personal brand.

The Results: 40,000 Views and a $5,800 Client in Two Months

In just two months, Felix’s Instagram showed remarkable growth through consistent, high-quality, unlimited content created by ShortVids. The content strategy successfully attracted new audiences organically while delivering real business outcomes. 

Instead of chasing vanity metrics, the focus remained on generating trust and turning visibility into paying clients. The results clearly prove that a well-executed system can deliver strong returns even for busy founders.

Here are the key highlights:

“Just so you know, we closed a $5,800 client from one of the posts that you guys made — so huge win!”

— Felix He, Founder, CreditFelix

Felix’s goal was never follower growth for its own sake. It was always about becoming the name people trust in credit consulting, so that when someone needs help, they already know who to call. Two months in, that is starting to happen.

What’s Next: YouTube and Long-Form Content

With Instagram momentum building, the next phase is YouTube. Felix’s expertise translates naturally into long-form content, deeper dives into credit topics, client success stories, and educational series. Just like the kind of content that builds a loyal audience and drives high-intent search traffic over time.

ShortVids is now building Felix’s YouTube content strategy alongside the ongoing Instagram production. The same approach applies; use what Felix already does every day as the raw material, shape it into content that serves his audience, and post consistently without requiring Felix to manage any of it himself.

What ShortVids Handles: End-to-End

Felix’s $999 monthly subscription is not just for editing. It covers every part of the content operation in form of done for you video editing services, so he can stay focused on his clients and his business:

• Content ideation & strategy
• Content calendar planning
• Video editing & production
• Carousel design and copywriting
• B-roll creation
• Client call repurposing
• Ad creative editing & script writing
• Scheduling and posting
• YouTube growth strategy (in progress)

Felix does not brief a team, manage a production schedule, or chase a deadline. He runs his business. ShortVids runs his content.

Why This Model Works for a Business Owner Like Felix

Felix is not a content creator. He is a credit consultant who happens to need content. That distinction matters. The system ShortVids built for him works precisely because it does not require him to act like a content creator; it takes what he already does and turns it into content that works for his business goals.

He does not shoot, he does not script, he does not edit. He has client calls, leads his team, and builds his business. ShortVids takes everything else from there. 

ShortVids As a Service Model

Our agency operates on a powerful “As a Service” model designed for busy entrepreneurs:

For entrepreneurs who are serious about growing their brand but do not have the time or team to manage content themselves, this is exactly the model that makes it possible.