You know what they say, if you can’t use your own product, how can you expect others to trust it? That’s exactly why at ShortVids, we don’t just talk the talk; we walk the walk. We use our own video editing services to grow our business, and the results speak for themselves.
Would you trust a fitness coach who’s out of shape? Or a financial advisor who’s broke? Of course not. That’s why ShortVids uses ShortVids for everything, our ad campaigns, social media content, client testimonials, and internal training videos. When we tell clients about the power of professional video editing, we’re not speaking from theory, we’re speaking from real, measurable results.
We’re pulling back the curtain to show you exactly how we’ve grown our agency using our own services. The results prove our methods work powerfully for service providers and product-based businesses alike.
Why ShortVids Uses ShortVids: The Logic Behind It
Most agencies hire other companies to do their marketing, but that felt wrong to us. How can you truly understand if your work is good without experiencing it yourself as a client? Using ShortVids for ShortVids wasn’t just smart, it was necessary for building authentic credibility and understanding our craft from the inside out.
Why We Made This Choice
The decision came from being honest about what actually works:
- Smart topic selection based on deep market research
- Hook creation that stops people from scrolling within the first few seconds
- Script writing that maintains engagement throughout the video
- Optimization strategies that maximize video performance
Setting Our Own Gold Standard
When we edit our own content, we’re not just meeting client expectations, we’re demonstrating what ShortVids quality truly means. Every video goes through our rigorous process, but we’re even more demanding with our own work because it represents everything we stand for.
ShortVids Strategic Approach to Self-Marketing
Creating video ads for ourselves starts with one crucial question: “What would make us stop scrolling and want to know more immediately?” This drives everything we do because we understand that capturing attention within seconds is critical in today’s fast-paced social media environment.
The Creative Process Behind Our Video Ads
Our proven approach includes these essential elements:
- Hook viewers within the first 3 seconds with tested opening lines
- Identify specific pain points our target audience experiences
- Present solutions naturally without aggressive sales tactics
- Incorporate authentic proof from real client results
- End with clear, actionable next steps
And here’s the final product looks like:
From Fiverr Gig to Global Brand
ShortVids started as just a random Fiverr gig back in 2021. No fancy plan, no big vision, just me making videos for my personal brand. One coaching call with Alex Hormozi changed everything, and suddenly we went from forgotten listing to thriving business.
- Started with 32 unread messages on Fiverr
- Made $4,000 in our first 15 days
- Grew from 3 people to a global team
- Built a brand that now competes with industry giants
Meet Our Brand Personality : SeVy
As ShortVids grew from a simple service into a real brand, we created SeVy, our friendly neighborhood content crusader. He’s our mascot who works behind the scenes to keep the creative magic flowing. You’ll spot him on our website, social media, and emails, always ready to help turn your content dreams into reality.
Moreover, we didn’t want to be just another boring agency with fancy words. We wanted personality, fun, and a friendly face that people could connect with.
If we can transform our own random side hustle into a recognized brand that generates thousands of dollars of revenue, imagine how we can transform your business. We don’t just promise results, we live them every single day.
The Results: Real Numbers from Real Campaigns
When ShortVids uses ShortVids for marketing, our performance data tells the complete story. These aren’t cherry-picked statistics, they’re consistent results we’ve maintained across multiple campaigns while competing against every other video editing agency targeting the same market.
Campaign Performance Analysis: The Numbers That Prove Our Method Works
Based on our Facebook Ads Manager data, here’s what our self-produced video campaigns have delivered, these results showcase exactly why our approach dominates:
Fiverr Emails Video Ad
- Video plays: 744,409 – This video went viral, reaching nearly three-quarters of a million people organically.
- Average play time: 2 seconds – Lightning-fast message delivery that still drove massive engagement.
- Hook rate: 17% – Even with enormous reach, we maintained solid initial engagement rates.
- Hold rate: 15.72% – Outstanding retention rate proves our short-form content strategy works at scale.
- Video length: 15 seconds – Perfect bite-sized content for maximum shareability.
Testimonial Ad
- Video plays: 167,172 – Strong reach for testimonial content without paid promotion.
- Average play time: 3 seconds – Solid engagement window for credibility-building content.
- Hook rate: 16% – Consistent performance that proves our framework works across content types.
- Hold rate: 8.71% – Good retention for testimonial format, showing people trust our success stories.
- Video length: 45 seconds – Longer format allowed for complete story and social proof delivery.
Retargeting Wins
- Video plays: 38,432 – Reached thousands of highly targeted prospects who already knew our brand.
- Average play time: 4 seconds – People watched longer than typical ads, proving our content hooks work.
- Hook rate: 31% – Nearly 1 in every 3 viewers stopped scrolling to watch. This is exceptional performance that most agencies dream of achieving.
- Hold rate: 2.84% – Strong retention that shows our messaging resonated with the right audience.
- Video length: 35 seconds – Optimal length for detailed value delivery.
What These Numbers Really Mean for Your Business
These aren’t just statistics, rather, they’re proof that our video ad creation process generates real engagement. For example, a 31% hook rate means your content will stop people in their tracks.
Similarly, a 15.72% hold rate means people actually watch your entire message instead of scrolling past. And when you get 744,000+ views on a single video, that’s the kind of reach that transforms businesses overnight.
Key Performance Insights That Drive Client Success
Our campaign data reveals powerful patterns about video performance that we apply to every client project:
Hook Rate Mastery: Our 31% hook rate on retargeting campaigns proves our audience-specific messaging framework works. When nearly 1 in 3 people stop scrolling for your content, that’s not luck, that’s strategic creative execution.
Viral Scaling Capability: The 744,409 views on our Fiverr campaign demonstrates our ability to create content that spreads organically. This kind of reach typically costs thousands in ad spend, but we achieved it through strategic content optimization.
Engagement Optimization: Our hold rates ranging from 8.71% to 15.72% show we understand how to maintain viewer attention across different content types and campaign objectives.
Consistent Performance: Hook rates between 16-31% across all campaigns prove our framework isn’t a one-hit wonder, it’s a repeatable system that works reliably.
Beyond Video: The Complete Content Strategy
While video is our primary focus, we’ve learned that successful campaigns require both video and static content working together seamlessly. That’s why ShortVids now offers comprehensive graphic design services and naturally, we leverage these extensively for our own marketing success.
Platform-Specific Excellence
We don’t use a one-size-fits-all approach because each platform has distinct audience behaviors and content preferences. Facebook users tend to engage more with longer content and detailed explanations, while Instagram users prefer quick, visually impactful content that delivers value immediately.
What We’ve Learned: Insights That Make Us Effective
Using our own services has provided invaluable lessons that enhance our client service capabilities. We’ve discovered that quality consistently outperforms quantity, one exceptional video regularly beats ten average ones in measurable performance metrics.
Key Lessons from Our Self-Practice
Critical insights that drive our client success:
- Quality over quantity delivers superior performance metrics
- Consistency builds measurable trust and recognition over time
- Data-driven decisions outperform assumptions and guesswork
- Authentic messaging resonates better than scripted corporate speak
Conclusion
These aren’t promises, they’re documented Facebook Ads Manager results. Every technique has been battle-tested on our own campaigns with real budgets at stake. You’re investing in proven methodologies that generated nearly a million video views for our own brand.
Frequently Asked Questions
We monitor video plays, hook rates, hold rates, and average play time through Facebook Ads Manager. Every campaign is analyzed and optimized based on actual performance data.
same strategies that generated our 744K+ video plays and 31% hook rates are applied to every client project. Our self-success validates our methods work across different industries.
video ads, graphic designs, social media content, and client testimonials using our own services. Every piece follows our proven framework for maximum engagement.
Our approach focuses on universal engagement principles like compelling hooks and clear value propositions. We adapt creative elements to specific market segments while maintaining core optimization strategies.
Book a Call Today
- Fixed monthly plans starting at $999
- 24-hour turnaround time (or less) on all short-form edits
- 3-layer quality check system on every video
- No more chasing freelancers or managing editors
- Scale up to 50+ videos/month without hiring in-house
- Content team trained on platform trends, scroll-stopping hooks & storytelling
- Fully managed by professionals – you just upload & approve
- Response time: Under 1 hour (US & GCC time zones)
Cut your production costs, not your standards.
