Social media has become more than just a way to stay connected with friends and family. It is now a powerful tool for brands, creators, and individuals who want to make an impact. With over 5.41 billion people using social media worldwide, which is about 65.7% of the global population, the reach is massive. But in a world where millions of posts are made every day, how do you go viral on social media?
The average person now spends about 2 hours and 24 minutes each day on social media. Platforms like TikTok are seeing huge engagement, especially with short-form content, where posts are getting up to 66 comments on average, marking a 73% increase from last year. This growth shows that people want to engage with content that catches their attention and sparks conversation.
In this guide, we will go over 15 tips to help you create content that not only gets noticed but has the potential to go viral on platforms like TikTok, Instagram, and YouTube. Whether you are new to social media or already have some experience, these strategies can help boost your presence.
What Does “Going Viral” Mean on Social Media?
“Going viral” on social media means that your content, be it a video, image, or post gains rapid popularity and is shared widely across platforms in a short period. This surge in attention often leads to thousands or even millions of views, likes, comments, and shares. The key to virality lies in the content’s ability to resonate emotionally, whether it evokes laughter, surprise, or inspiration, prompting users to share it within their networks.
While achieving virality can significantly boost visibility and engagement, it’s important to note that not all viral content is positive or intentional. Some content may go viral due to controversy or unintended consequences, highlighting the unpredictable nature of social media dynamics.
How Many Views Does a Post Need to Go Viral?
The number of views required for a post to be considered “viral” varies across different social media platforms and depends on factors like engagement, content type, and audience size. Here’s a breakdown:
- TikTok: A video is typically considered viral if it garners over 1 million views within 72 hours. However, for smaller accounts, reaching 100,000 views can also be seen as viral, especially if engagement is high.
- Instagram Reels: Achieving 500,000 views combined with 50,000+ shares is often regarded as viral content.
- YouTube: A video is considered viral when it reaches 2–3 million views within 1–2 days. If it hits 10 million+ views in a week, it’s usually trending globally.
- Facebook: A Facebook video is typically considered viral if it crosses 3–5 million views in a week, with strong engagement (comments, shares, and reactions).
It’s important to note that virality is not solely determined by view count. Engagement metrics such as likes, comments, shares, and the speed at which a post gains traction play crucial roles in a post’s viral status. Additionally, the context and niche of the content can influence what is considered viral.
How Can You Make a Post Go Viral?
To increase the chances of your social media post going viral, focus on creating content that resonates emotionally with your audience. Incorporate humor, surprise, or inspiration to evoke strong reactions.
Utilize high-quality visuals, such as eye-catching images or videos, to capture attention. Engage with current trends and challenges to stay relevant and increase shareability. Encourage interaction by prompting your audience to comment, share, or participate in discussions.
Lastly, ensure your content is optimized for each platform’s algorithm by using appropriate hashtags and posting at peak times.
What Is a Social Media Algorithm?
A social media algorithm is a system used by platforms to decide which content appears in your feed. These algorithms evaluate various factors to deliver personalized content to users. For that you must know what is content creation: it refers to the process of producing material such as images, videos, blog posts, or social media updates that is designed to engage and provide value to your audience.
This is how Algorithms work:
- Engagement: Likes, comments, shares, and saves all show how popular a post is. The more engagement, the more likely it is to be shown to others.
- Relevance: Algorithms consider the use of relevant keywords, hashtags, and how timely the post is. The more relevant your post is, the more likely it is to reach a wider audience.
- User Behavior: They track how often you interact with certain accounts or types of content. This helps them show you more of what you like.
- Content Type: Certain formats like videos or images may get more attention depending on the platform’s focus.
In 2025, many B2B marketers still rely on organic social media platforms to distribute content. However, the impact of your post largely depends on how well it matches the platform’s algorithm.
Source : content marketing institute
To maximize your content’s reach, you need to understand these algorithms and optimize your posts accordingly, use relevant keywords, engaging visuals, and post at the right time to get noticed.
Top 15 Tips to Make Your Social Media Posts Go Viral
We all want our social media posts to stand out and get noticed, right? But going viral isn’t as random as it seems. With a little strategy, you can increase your chances of hitting the viral sweet spot. Here are 15 tips to help you get your content seen by a wider audience and spark those viral conversations.
| No | Tip | Description |
|---|---|---|
| 1 | Capitalize on Viral Moments | Act quickly and create follow-up content to maintain momentum from viral posts. |
| 2 | Understand Your Audience | Tailor content to your audience’s interests and actively engage with feedback. |
| 3 | Provide Value | Share tips, stories, or tutorials that educate, entertain, or inform your audience. |
| 4 | Jump on Trending Topics | Participate in trends or challenges to boost visibility and engagement. |
| 5 | Invest in Quality Visuals | Use good lighting, editing, and consistent style to create eye-catching content. |
| 6 | Leverage Video Content | Focus on short-form videos for higher engagement and shareability. |
| 7 | Optimize for Engagement | Use CTAs, ask questions, and encourage comments to boost interaction. |
| 8 | Collaborate with Influencers | Partner with influencers to increase your content’s reach and credibility. |
| 9 | Focus on Timing | Post when your audience is most active to maximize reach. |
| 10 | Create Relatable Content | Share content that resonates emotionally with your audience to encourage sharing. |
| 11 | Compelling Thumbnails and Titles | Use eye-catching thumbnails and catchy titles to increase click-through rates. |
| 12 | Engage Early | Respond quickly to comments and messages to boost visibility and engagement. |
| 13 | Post Consistently | Maintain a regular posting schedule to build momentum and keep your audience engaged. |
| 14 | Keep It Short & Snappy | Make concise, engaging content that grabs attention fast and keeps viewers hooked. |
| 15 | Repurpose Your Content | Share content across multiple platforms by adjusting it to fit the format for each. |
1. Capitalize on Viral Moments
When a post gains traction, it’s essential to act swiftly. Creating follow-up content that aligns with the original’s theme can maintain momentum. For instance, Alix Earle leveraged her viral “Get Ready With Me” videos to secure brand collaborations, including a notable partnership with Prada. This approach kept her audience engaged and expanded her reach.
Quick Tips
2. Understand Your Audience Deeply
Tailoring content to your audience’s interests is key to engagement. Wisdom Kaye, a fashion influencer, gained immense popularity by creating content that aligned with his audience’s fashion preferences. His deep understanding of his followers’ needs helped him craft content that resonated with them.
A great example is Brooks Kelly, a fitness coach who worked with ShortVids to better connect with his followers. By analyzing his audience’s feedback and refining his videos, ShortVids helped him create content that boosted engagement and led to viral success.
How to Connect
By understanding what your audience loves, like Brooks, you can create more meaningful, impactful content that resonates.
3. Provide Value in Every Post
Content that educates, entertains, or informs is more likely to be shared. Ashton Hall went viral by sharing his unique morning routine, offering both entertainment and insight into his lifestyle. This approach not only captivated his audience but also encouraged them to share his content.
Value-Driven Content Ideas
4. Jump on Trending Topics & Challenges
Participating in trending topics can significantly boost visibility. RoRo, a Spanish influencer, gained attention by engaging in trending culinary challenges. By acting quickly, she was able to capitalize on the trend and expand her reach.
Similarly, Gene Slade, founder of Lead Ninja, leveraged trending topics in the HVAC and home services industry to create engaging content. Partnering with ShortVids, Gene transformed his raw sales training sessions into bite-sized, impactful videos. This strategic approach led to over 10 million views across platforms and an average of 100+ leads daily, significantly boosting his business growth.
How to Jump on Trends
By staying agile and leveraging ShortVids’ expertise, Gene successfully capitalized on trending topics to enhance his online presence.
5. Invest in High-Quality Visuals
Eye-catching visuals can make your content stand out. Hailey Bieber’s beauty tutorials gained popularity due to their high-quality production and engaging visuals. Investing in quality visuals can significantly enhance your content’s appeal.
Tips for Quality Visuals
6. Leverage Video Content
Video content, especially short-form videos like TikTok and Instagram Reels, tends to have higher engagement rates and is more likely to go viral. These videos quickly capture attention and are easily shareable, helping to spread your content faster.
Why Video Works
Jakib Sports, a sports media company covering Philadelphia’s top teams, partnered with ShortVids to scale their content production. Initially producing just two shorts per day, they increased their output to over 10 per day, delivering more than 870 edits under tight deadlines. This rapid turnaround helped them capture real-time reactions and insights, significantly boosting their audience engagement.
Focus on creating video content that educates, entertains, or inspires. Whether it’s fitness tutorials or fashion tips, videos are an effective way to boost virality.
7. Optimize for Engagement
Engaging your audience is crucial for virality. Prompting actions like likes, comments, and shares can significantly boost your content’s reach. Incorporate compelling calls to action (CTAs) or ask questions to encourage interaction.
Tips to Boost Engagement
Olivia Ponton, a popular TikTok influencer, effectively uses CTAs to drive engagement. She often includes prompts like “Tag a friend who needs to see this” or “Double-tap if you agree,” encouraging her followers to interact with her content. This strategy has led to increased likes, comments, and shares, amplifying her reach and fostering a more interactive community.
By strategically incorporating CTAs into your posts, you can significantly enhance engagement and increase the likelihood of your content going viral. To maximize your results, you need to choose the best agency out there that understands how to create content that resonates and engages your target audience
8. Collaborate with Influencers
Partnering with influencers can significantly amplify your content’s reach. Influencers have established trust with their audiences, and their endorsement can introduce your brand to a broader, yet targeted, audience.
Why Collaborating with Influencers Works
Mikayla Nogueira, a makeup artist and viral TikToker, partnered with e.l.f. Cosmetics to relaunch the e.l.f. x Mikayla Marriage Material Lip Duo, which originally sold out in just 18 minutes. To celebrate the relaunch, Nogueira served as e.l.f. CEO for a day and shared lip care tips such as exfoliation and moisturizing. This collaboration not only boosted product sales but also strengthened brand loyalty among her followers.
9. Focus on Timing
Timing plays a critical role in the success of your social media content. Posting at the right time ensures that your content reaches the maximum number of people. Understand your audience’s peak activity hours to make the most out of every post.
How to Find the Best Time to Post
Tools like Instagram Insights or Twitter Analytics can give you data on when your audience is most active, helping you schedule posts for maximum reach.
10. Create Relatable and Shareable Content
Relatable content is often the key to making a post go viral. People love sharing posts that resonate with their own experiences or emotions, whether it’s through humor, inspirational quotes, or funny memes. The more relatable your content, the more likely it is to be shared.
Why Relatable Content Works
Hailey Bailey – a fashion icon and an influencer, is a master of relatable content. Her fashion posts often resonate with her followers because she showcases real-life situations and trends, encouraging her audience to share her content.
Don’t be afraid to share content that speaks to your audience’s emotions, lifestyle, or sense of humor. The more it feels personal, the more likely people are to share it.
11. Create Compelling Thumbnails and Titles
Your thumbnail and title play a significant role in attracting viewers. A compelling thumbnail paired with a catchy title can greatly increase your click-through rate.
MrBeast, a YouTube sensation, excels at this by using eye-catching thumbnails and intriguing titles like “I Gave $500,000 To Random People” that spark curiosity. This approach has helped him gain millions of views on his videos, contributing to his viral success.
A good thumbnail should visually stand out, while the title should be clear and pique curiosity. Make sure to use bold text and bright colors for maximum effect.
12. Engage with Your Audience Early
Engaging with your audience quickly after posting is essential. The sooner you respond to comments and messages, the more likely your post is to gain traction and remain visible in people’s feeds.
Why It Works
Charli D’Amelio, one of the most famous TikTok stars, is known for engaging with her followers quickly. She often replies to comments and messages, creating a personal connection that encourages further interaction and sharing. By doing so, she keeps her audience engaged and increases the chances of her content going viral.
13. Post Consistently
Consistency is key to building an engaged audience. Posting regularly ensures that your content reaches your followers at the right time and keeps the algorithm in your favor.
Why Posting Consistently Works
MrBeast’s viral success didn’t happen overnight. He posted regularly, refining his content strategy for over 700 videos. His consistent uploads helped build momentum, and over time, his audience grew, resulting in his breakthrough viral moment.
14. Make It Short, Sweet, and Snappy
Attention spans are short, especially on platforms like TikTok. Keeping your content concise and engaging is essential to retaining viewers.
Why This Thing Works
Addison Rae’s TikTok career took off with quick, engaging dance videos. Her content is both entertaining and short enough to keep the audience hooked without losing interest.
Tips for Short, Engaging Content
15. Repurpose Your Content
Don’t be afraid to recycle or repurpose content across various platforms. This approach maximizes the reach and saves time. Something that works well on Instagram could easily work on TikTok or YouTube Shorts.
Colin and Gene, efficiently repurpose their long-form content into short-form videos tailored for Instagram and YouTube Shorts with the help of ShortVids. By adjusting the format for each platform, they consistently engage their audiences and increase their reach.
Tailor your content to fit the specific format of each platform. For example, short vertical videos are perfect for TikTok, while square videos work best on Instagram.
Wrapping It Up
But hey, going viral doesn’t happen overnight. It takes time, patience, and a lot of trial and error. And if you need help turning your ideas into high-quality, shareable videos, ShortVids is here to assist. Our expert team can handle your video editing and content needs, so you can focus on what matters most, creating the content your audience will love.
So, which tip are you going to try out first? We’d love to hear your thoughts and see how you make it work for your content. Let’s get you out there and trending!
Frequently Asked Questions
People go viral by creating highly engaging content that resonates with their audience, often tapping into trends, emotions, or humor. Quick reactions to viral moments, strategic use of hashtags, and consistency are key factors that boost visibility.
TikTok is considered the easiest platform to go viral due to its algorithm that favors high engagement and short-form content. Its For You page allows even accounts with few followers to gain massive exposure.
Relatable, humorous, or emotional content tends to go viral. Videos that surprise, entertain, or provide valuable information in an engaging way often capture attention and are more likely to be shared.
To go viral on Google, focus on creating SEO-optimized content that answers common search queries. Incorporate high-ranking keywords, engaging multimedia, and quality backlinks to increase your chances of appearing on Google’s top search results.
As of now, TikTok holds the top spot due to its immense popularity and viral potential, especially among Gen Z. Its user engagement and algorithm make it the go-to platform for viral content creation.
