Our mission has always been simple: Help creators and business owners get seen without the endless grind. When we first met Colin Matthew, his content was good, really good. His advice was honest, his insights were valuable, but his reach? Stuck. No matter how hard he worked, the numbers barely budged. At ShortVids, we know that great content isn’t just about the message; it’s about movement. Not luck. Not guesswork. But a proven system, understanding what actually works, then doing it on repeat. So we took that mindset and ShortVids’ improved content strategy and applied it to Colin.
With our video editing subscription, our editing team had already helped him grab attention with crisp videos and catchy visuals. But Colin wanted more, and this wasn’t just about pretty edits anymore. It was about helping him reach people who needed to hear what he had to say. So we stepped up and brought more to the table.
Read More: ShortVids vs. beCreatives – Providing More Value Over Your Investment in Content Creation
What Sparked Colin’s Real Algorithm Shift?
It all started when we looked closer at what platforms really respond to, because social media is full of creators who post every day and still stay invisible. So we studied content that actually works, and then we reworked Colin’s. We started building every video with a goal. There was a hook to make people stop and a story to make them stay, instead of posting for the sake of it, and every piece had purpose.
We also added consistency tricks that didn’t feel robotic. The content felt real and personal but also had structure. Most importantly, we started helping him before the edit. We wrote his scripts, gave him content ideas, and even worked on thumbnail concepts that could grab attention instantly. Colin didn’t need to worry about what to post or how to say it.
Providing him with Content Scripts
When someone knows exactly what to record and how to say it with confidence, the result shows, and yes, that’s exactly what happened. Scripts used to be optional for Colin, but now they’re his best friends. By giving him simple, well-structured content ideas, we made sure he had zero confusion about what to say.
How ShortVids Helped Brooks with content ideas and scripting.
Better Hooks
We crafted hooks that forced pauses in the scroll. Each script packed either raw honesty, burning curiosity, or a question too powerful to ignore – making every video impossible to skip.
Clear Messaging
We helped him stay focused on one message per video. No confusion, no rambling. Just clarity. while staying consistent with his branding and the preferred style.
Secret Strategy That Made All The Difference
We offered services like Scripting & Content Ideas. While our scripts felt like talking to a friend, our content ideas were unique. That’s the sweet spot for today’s audience. We took extra measures while selecting the topics, using his YouTube analytics to provide him with ideas that were preferred by his audience. That was the trick that made all the difference; within one week of posting, he gained 110K plus views and more followers to his channel.
New Content Boost for Dentipay
We recently started making content for Dentipay, Colin’s other company an AI-powered platform that connects patients with the right dental providers. Through high-quality reels, we simplify Dentipay’s benefits (like easy payments and clinic-matching), build trust via stories + testimonials, and drive awareness that grows his brand on social media.
Repurposing Long-form
Colin had hours of solid, value-packed content just sitting there. Instead of letting it go to waste, we broke it down into sharp, to-the-point clips designed for each platform. No more re-recordings, just smart cuts, focused messaging, and content that actually fit where it was being posted. It wasn’t about creating more; it was about using what he already had better.
How Do Our Edits Get You Seen Faster?
Once Colin had the right scripts and a plan to follow, our editors brought it to life. Here’s where our video editing agency’s work came in. We added rhythm, movement, and expression. His energy stayed front and center while we added speed and polish that helped him keep attention.
Our editing process isn’t just about colors and cuts. It’s about knowing how to keep people watching. And that’s what helped his videos grow again and again.
- Every frame is designed to hold attention, nothing distracting, everything intentional
- Movement is smooth, timed to the message, not added just for the sake of flash
- No over-editing, just clean, clear visuals that let the message land
- Every second is paced to keep viewers watching, not scrolling past
How ShortVids’ Strategy Brought Colin’s Instagram Back to Life
While on YouTube, we helped him gain 31,000 subscribers. ShortVids’ improved content strategy also helped him revive his Instagram. Colin’s Instagram was once a quiet corner, but today it’s full of life, from a few hundred followers to 19,000+ followers. Comments come in messages flow, and views grow fast, which didn’t just happen by accident. We reworked how he used stories and posts and helped him show up regularly with content that actually mattered to his audience.
Once people started showing up more often, his videos started showing up, too. He began posting more confidently, and the numbers followed naturally. Also, read more about how ShortVids Maximizes Impact for Its Clients by balancing Quality and quantity.
What Does Colin’s Growth Timeline Look Like?
Here’s a breakdown of how the journey happened and where the growth really showed:
| Phase | What We Did | Results |
|---|---|---|
| Early Editing Phase | Focused on video editing for ads and content | Thousands of leads every month |
| Content Support Phase | With our new services, Colin has recently gained 6000 extra followers, going from 25100 to 31,000 followers | We took him from a few hundred to 31,000 followers on YouTube |
| Algorithm Fix Phase | Hook testing, plus a consistency system and regular uploads | A well-planned content strategy broke the algorithm and helped him gain 6,000 subscribers in a few months |
| Instagram Revive | Story posting and content planning with daily support | High engagement plus growth |
Why Do Creators Choose Our Editing Agency?
With ShortVids Video Editing Subscription, you don’t just get editors. You get partners who plan and fix the small things that make a big difference. We’re a team that actually thinks about what works, not just what looks good. If something’s not working, we change it. If a platform shifts, we adjust. Our job is to help you stop guessing and start growing. The same strategy has helped us revive Colin’s YouTube channel. We achieved for him:
📈 31,000+ YouTube Followers
🎯 6,000 followers gained in a few months
🎬 3x Engagement Improvement
📆 Daily content plan support
📹 70+ videos edited per month (including Facebook ads, YouTube long-form, repurposed shorts, etc)
Your Takeaway!
You don’t have to be a content expert, and neither have to do it all yourself. You just need to show up and let the right team help you get seen. Colin’s growth didn’t happen overnight, but it happened with intention. With ShortVid’s improved content strategy, we helped him get closer to where he wanted to be. And we think you could be next. That’s what we do every day, and we’d love to do it for you, too. Need better content without the guesswork? You already know where to start.
Frequently Asked Questions
Yes. You can start small with editing and grow from there. Just like we did with Colin. And when you’re ready for more support, like scripting and ideas, we can add that too.
Both. With our consistency tips and support, he started posting regularly without burning out. But the real difference came from better messaging and planning, which helped each video land stronger.
The scripts gave him clarity and confidence. No more guessing what to say. We wrote them in a way that felt natural and clear, so viewers stayed longer and actually listened.
We don’t just trim and add effects. We plan content ideas, test hooks, and make sure everything fits the goal. Think of us more like your behind-the-scenes content team, not just an editing service.
Book a Call Today
- Fixed monthly plans starting at $999
- 24-hour turnaround time (or less) on all short-form edits
- 3-layer quality check system on every video
- No more chasing freelancers or managing editors
- Scale up to 50+ videos/month without hiring in-house
- Content team trained on platform trends, scroll-stopping hooks & storytelling
- Fully managed by professionals – you just upload & approve
- Response time: Under 1 hour (US & GCC time zones)
Cut your production costs, not your standards.