Video is now a key part of business communication. It can show how a product works, share your company’s story, or welcome new team members. Video helps create a personal connection in a way that plain text cannot. From social media snippets to company culture stories, the types of corporate videos you create can shape how your audience perceives and remembers your brand.
Today, corporate videos not only help to promote products but also help businesses strengthen brand identity, train teams effectively, and attract the right talent.
In this blog, we’ll explore the top 10 types of corporate videos every business should consider in 2025. You’ll learn what makes each video type effective, how it supports specific business goals, and where it performs best – from YouTube and LinkedIn to your website and paid campaigns.
Why Corporate Videos Matter in 2025
Video is now the best way for people to learn, shop, and connect with brands. Corporate videos can help you explain products quickly, show your company culture, and reach people who may not read a lot of text. According to Wyzowl’s 2024 State of Video Marketing Report, 91% of businesses now use video as a marketing tool, and 87% say it directly helps them drive more sales and website traffic.
Those numbers are not just vanity metrics. They show that video helps brands get noticed, hold attention, and turn interest into action. A short product demo can answer questions faster than a product page. A culture video can attract hires who fit your team. A testimonial can remove doubt at the point of purchase. In practical terms, corporate videos boost three things you care about most: visibility, engagement, and conversions.
10 Types of Corporate Videos Every Business Should Create
Not all videos serve the same purpose. The types of corporate videos you create should depend on your goals. Every business, big or small, can benefit from mixing different formats to connect with customers at different stages of their journey.
We’ll explore ten types of corporate videos below that can help your business grow in 2025, starting with one of the most effective formats.
1. Product Showcase Videos
A Product Showcase Video is all about highlighting what makes your product special. It gives viewers a clear look at how it works, what problems it solves, and why it’s worth their attention. These videos can range from simple demonstrations to high-quality promotional clips with music, close-up shots, and customer reactions.
You should use product showcase videos when launching a new product, updating an existing one, or running a paid campaign. They help potential buyers see your product in action, making their decision faster and easier.
Key Benefits
They are ideal for e-commerce stores, product launches, and paid advertising campaigns. For example, a skincare brand showing a before-and-after transformation or a tech company demonstrating how a new gadget simplifies daily life.
Quick Reference Table
| Goal | Ideal Duration | Best Platform |
|---|---|---|
| Product Demo | 60–120 seconds | YouTube, Instagram, Website |
When done right, a good product showcase video is more than just a commercial – it’s a visual proof of what your brand stands for. If you need help creating high-performing product showcase videos, you can check out ShortVids’ Corporate Video Production Services to get professional editing and storytelling that fit your brand perfectly.
2. Explainer Videos
Explainer videos effectively convey complex ideas in a clear and simple way. These short videos use voiceovers, visuals, and storytelling to share messages accurately.
They represent one of the most effective strategies for demonstrating the value of your offerings, particularly for startups and Software as a Service (SaaS) companies.
Explainer videos break down information into easy steps, making it simple for viewers to understand concepts in just a few seconds.
Key Benefits
Animation and Script Tips
- Keep your script conversational and under two minutes in length.
- Use visuals that reinforce your message – not just decorate it.
- Focus on one main takeaway per video.
- Animation services that provide styles such as motion graphics or whiteboard explainers often work best for tech-driven or conceptual products.
Best For
Startups, SaaS products, online tools, or businesses introducing a new service category.
Explainer videos are a strong investment for any brand that needs to communicate value fast. We advised you to partner with ShortVids’ team for animated video editing and professional explainer video production.
3. Testimonial Videos
Nothing builds trust faster than hearing real stories from real people. Testimonial videos give your brand a face and a voice that audiences can connect with. Instead of polished scripts, they feature genuine customer feedback or client experiences that highlight how your product or service made a difference.
These clips work because they feel authentic. People connect with other people, not ads. When potential customers see someone sharing a real story, they feel a connection and more trust in your brand. Over time, these stories build strong social proof, which can lead to more sales.
Example Formats
Short customer feedback clips (30 to 60 seconds). Longer client story or case-study interviews (90 to 180 seconds). On-site testimonials with product demonstrations or before-and-after footage.
Benefits
Quick Tips
- Ask customers one focused question so answers feel natural.
- Keep clips short for social channels and longer for your website or sales decks.
- Capture a bit of B-roll to illustrate what the speaker describes.
4. Behind-the-Scenes Videos
Behind-the-scenes videos are one of the most effective ways to show the human side of your business. They pull back the curtain and let your audience see how things actually happen – from planning and production to the people who make it all work. This kind of transparency builds trust and gives viewers a sense of connection that polished ads often miss.
When people see your team in action, your brand or business becomes more than just a logo or a product. It becomes a story they can relate to. Whether it’s your morning team huddle, a product being packaged, or the brainstorming moments behind a marketing campaign, these glimpses into daily operations make your company feel real and approachable.
Why Behind-the-Scenes Videos Work
- Build Authenticity – Showing unfiltered moments creates a sense of honesty that audiences appreciate.
- Show Company Culture – Highlight your values, teamwork, and creative energy to attract clients and even future employees.
- Boost Engagement – People love seeing the effort and personality behind a brand; they’re more likely to comment, share, or remember you, thereby boosting engagement.
- Strengthen Storytelling – BTS clips complement your polished YouTube marketing videos by adding emotional depth and relatability.
Quick Behind-The-Scenes Ideas
- A Day in the Office – Capture a normal workday – meetings, coffee breaks, and creative sessions.
- How We Make It – Walk viewers through your process, whether it’s designing, filming, or assembling products.
- Meet the Team – Introduce team members through short, friendly interviews or candid clips.
- Project Highlights – Show progress shots or behind-the-camera moments from recent client projects.
These videos don’t need to look perfect. Natural lighting, candid conversations, and real moments often perform better than overproduced clips. For brands that want to make their BTS content look professional yet relatable, ShortVids.co offers professional video editing and storytelling support to help you shape authentic videos that build trust and engagement.
5. How-To or Instructional Videos
How-to or instructional videos are among the most valuable types of corporate videos because they help your audience learn something useful while positioning your brand as an expert. These videos break down complex processes into simple, easy-to-follow steps, which makes them ideal for product-based businesses, tech companies, and educational brands.
They work especially well when your goal is to teach, guide, or solve a problem your audience faces. Whether it’s showing customers how to set up your software, explaining how to use your product effectively, or sharing quick tips related to your industry, instructional videos build trust and credibility over time.
Benefits of How-To or Instructional Videos
Example: A skincare brand might create a video showing how to layer its products correctly, while a SaaS company could demonstrate how to automate tasks within its platform. These short, actionable guides not only educate but also keep customers coming back for more.
6. Company Culture Videos
Company culture videos show what it’s like to work at your organization. More than just informational, these videos capture the essence of your workplace. These types of corporate videos are crucial for attracting top talent, boosting pride among your team, and shaping how potential clients see your business.
When done right, culture videos go beyond polished statements. They capture real moments, laughter in team meetings, collaboration on projects, or how your team celebrates milestones. This honesty helps viewers connect emotionally and feel like they already know your brand.
Benefits of Company Culture Videos
Example: Many companies feature their culture videos on career pages or use them during recruitment drives and onboarding sessions. It gives new hires a sense of belonging before they even join.
7. Event Highlight Reels
Event highlight reels capture the best moments from your company’s major events, like product launches and conferences. These videos keep the event’s energy alive and showcase your brand’s excitement.
These reels also help people who couldn’t attend feel included, while reminding attendees of the excitement and impact your event created.
Benefits of Event Highlight Reels
Here’s a quick guide to help you create effective and platform-ready event highlight reels.
| Event Type | Ideal Length | Sharing Platform |
|---|---|---|
| Product Launch | 1 to 2 mins | LinkedIn, YouTube |
| Annual Event | 2 to 3 mins | Website, Newsletter |
Looking to enhance your next event recap video? Read our post on how professional editing and YouTube marketing trends can boost brand videos. In that case, it walks through real examples of turning raw event footage into high-impact highlight reels.
8. Animated Corporate Videos
Animated corporate videos are a smart choice when you need to simplify complex ideas or don’t have live footage to work with. They’re visually engaging, easy to follow, and adaptable to almost any business goal.
There are different styles you can explore, depending on your brand tone and message. 2D animation is great for storytelling and educational content. Motion graphics work well for showing data, workflows, or tech-driven concepts. And explainer animations are ideal for SaaS or service-based businesses that need to clarify how something works in just a minute or two.
Benefits of Animated Corporate Videos
Suppose you’re curious how animation can strengthen your content strategy. Explore our guide on AI video creation and repurposing. In that case, it shows how brands turn simple scripts into professional animated content that drives real engagement.
9. FAQ Videos
FAQ videos are an effective way to address customer questions before they reach out to your support team. Instead of repeatedly answering the same questions via email or chat, you can use short, direct videos to explain how your products or services work. These videos not only save time but also help customers feel more confident about their decisions.
FAQ videos are effective because they blend clarity, credibility, and convenience. Viewers are more likely to trust information that comes directly from the brand’s voice or face rather than just written text. Featuring product experts, the customer success team, or even the CEO responding to real questions makes your brand seem open, confident, and approachable.
Benefits of FAQ Videos
Reduces Support Load – Customers can quickly find the information they need without contacting your team, allowing your support staff to focus on complex issues.
Improves SEO – Videos increase dwell time, and can be optimized with keywords, which helps your pages rank higher on Google.
Builds Transparency and Trust – Addressing customer concerns openly on video shows that you value honesty and clarity.
Boosts Conversions – When potential buyers find immediate answers, they’re more likely to move forward with a purchase or booking.
Put FAQ videos on your product or service pages. This helps visitors get clear answers before they buy or book a call. Adding these videos can lead to more sales and fewer people leaving without making an inquiry.
10. Video Ads
Video ads are short, high-impact pieces of content designed to grab attention and drive action within seconds. They are one of the most effective types of corporate videos because they can quickly convey your brand message.
Unlike longer brand or explainer videos, video ads are all about precision and emotion. You have just a few seconds to make an impression, so every frame, word, and visual must serve a clear purpose. The best-performing ads often open with a strong hook, highlight the core benefit fast, and end with a clear call to action.
Benefits of Video Ads
ShortVids team helps brands produce scroll-stopping ad creatives that not only look great but also convert, ensuring your message gets noticed and remembered.
Comparing the 10 Types of Corporate Videos
Now that you’ve seen how each video type serves a different purpose, it helps to compare them side by side. Every business has unique goals – some want to build trust, while others aim to drive sales or attract new talent. This section gives you a clear view of which types of corporate videos align best with your objectives, how long they should ideally be, and where they perform the best.
A product showcase video is great for featuring highlights on your website or YouTube channel. A company culture video works well on LinkedIn or your careers page. It helps potential hires understand your work environment. By knowing the purpose of each video type, you can create content more effectively rather than making videos without a clear aim.
Here’s a quick comparison table to guide you.
| Type | Primary Goal | Ideal Duration | Suitable Platform |
|---|---|---|---|
| Product Showcase | Highlight Features | 1 to 2 min | YouTube, Website |
| Explainer | Educate Audience | 1 to 3 min | YouTube, LinkedIn |
| Testimonial | Build Trust | 30 to 90 sec | Website, Instagram |
| Behind-the-Scenes | Humanize Brand | 1 to 2 min | TikTok, Instagram |
| How-To | Educate | 3 to 5 min | YouTube, Blog |
| Company Culture | Attract Talent | 2 to 3 min | LinkedIn, Careers Page |
| Event Reels | Recap Events | 1 to 2 min | YouTube, LinkedIn |
| Animated | Simplify Concepts | 1 to 2 min | Website, Ads |
| FAQ | Answer Queries | 2 to 4 min | YouTube, Product Pages |
| Video Ads | Promote Offers | 15 to 60 sec | Social Media Ads |
Use this table as a quick reference when planning your next campaign or YouTube Content Calendar.
How to Choose the Right Type for Your Business
Not every business needs every kind of video. The right choice depends on what you want to achieve. A well-planned approach helps you invest your time and budget in the video types that actually move the needle for your goals.
If you’re focused on boosting conversions, product showcase videos and short video ads will deliver the best results. If your goal is to build credibility, testimonial and FAQ videos are the way to go since they directly address customer concerns. Brands that want to educate or nurture their audience can benefit most from explainers or how-to videos, while those hiring new talent should focus on company culture clips that highlight their values and work environment.
Here’s a quick breakdown to help you decide.
| Goal | Best Video Type |
|---|---|
| Drive sales | Product Showcase, Video Ads |
| Build trust | Testimonial, FAQ |
| Educate users | Explainer, How-To |
| Recruit talent | Company Culture |
| Boost engagement | Behind-the-Scenes, Event Reels |
If you’re unsure where to start, our Video Strategy Team can help you pick the right type of corporate video for your business goals and guide you through the creative process from planning to publishing.
Tips to Maximize ROI from Corporate Videos
Creating a great video is only half the job. To get the best return on your investment, you need to make sure your videos are designed to engage viewers and drive action. Tools like YouTube analytics can help you see the real-time insight metrics of your videos. Here are a few simple but effective ways to boost your ROI.
When done right, these small tweaks can make a big difference in how your videos perform and how much value they bring to your brand.
Common Mistakes to Avoid
Even the best video strategy can fall flat if you overlook a few simple things. Here are some common mistakes brands often make when creating corporate videos, along with tips on how to avoid them.
- Being too promotional. Viewers can spot a hard sell from a mile away. Focus on sharing value, insights, or stories instead of just pushing products.
- Ignoring mobile optimization. Most people watch videos on their phones, so make sure your visuals, text, and captions are mobile-friendly and easy to view vertically.
- Reposting without context or captions. If you’re sharing a video across different platforms, tailor the caption and tone for each one. What works on LinkedIn may not connect the same way on TikTok.
- Skipping storytelling and emotion. Facts alone don’t drive engagement. Add human moments, real voices, and a narrative your audience can relate to.
Avoiding these small mistakes can go a long way in keeping your content engaging, consistent, and audience-focused.
Final Words
Explore ShortVids Corporate Video Production Services to turn ideas into videos that look great, feel authentic, and get real results.
FAQs on Types of Corporate Videos
The best types of corporate videos for small businesses are product showcase, testimonial, and explainer videos. They help build credibility, explain your services clearly, and connect with potential customers.
A corporate video is any professional video created by a business to communicate with its audience. It could be used for marketing, training, internal communication, or recruitment. The goal is to share your brand’s story in a visual and engaging way.
It depends on your goals and the industry you’re in. Most businesses update or create new videos every 3 to 6 months to stay relevant and consistent with campaigns or product launches. Regularly refreshing your content keeps your audience engaged and improves SEO visibility.
You can make corporate videos fun by keeping them authentic, adding humor or real people from your team, and using creative storytelling or animation.
A corporate video focuses on your company – who you are, what you do, and how you operate. A brand video, on the other hand, centers on your mission, values, and emotional connection with the audience.
Yes, you can repurpose old videos into short-form clips, add updated branding, or turn long-form content into social media snippets.
A good script should open with a hook, build interest through storytelling, and end with a strong call to action. The best scripts make viewers feel something curiosity, trust, or excitement about your brand.
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