GoHighLevel vs ClickFunnels – Full Comparison for Marketers & Agencies

Choosing the right marketing or funnel platform can be a tough job for many users. With so many tools promising features from lead generation to complete CRM management, it’s easy to feel lost. If you are trying to choose between GoHighLevel vs ClickFunnels, you are not alone. Both platforms have strong features, but which one suits your business needs depends on how you plan to use them.

This guide will cover key information, including features, pricing, integrations, pros and cons, and real-world use cases. By the end, you will clearly understand which platform aligns with your goals, whether you run a small business, manage multiple client accounts, or build an agency-level marketing operation.

Quick Comparison GoHighLevel vs ClickFunnels

For a quick overview, here’s a comparison of the two platforms.

Feature	GoHighLevel	ClickFunnels
Funnel Builder	Yes, capable but complex	Yes, intuitive with templates
CRM	Advanced, all-in-one	Basic
Automation	Multi-channel (email, SMS, voice)	Email-focused
White-label	Yes	Limited
Mobile Performance	Desktop-first	Desktop-first, better templates
Best For	Agencies, multi-client management	Solo entrepreneurs, small businesses

If you are looking to understand how a funnel can turn YouTube traffic into leads and sales, GoHighLevel vs ClickFunnels both offer tools that connect well with these strategies, similar to the techniques shown in our approach to the YouTube sales funnel.

What Is GoHighLevel (GHL)?

GHL is an all-in-one marketing and customer‑management platform designed for agencies and serious marketers who want to do more than just build funnels. It combines CRM, messaging, automation, and landing pages into a single system, so you do not have to stitch together multiple tools just to run your marketing. That said, it’s powerful, and that comes with a learning curve.

Core Features

Pros and Cons

Why GoHighLevel’s all-in-one approach matters is clear: about 75% of businesses now use at least one form of marketing automation. HubSpot reports that marketers using CRMs are 128% more likely to run a very effective marketing strategy.

Platforms like GoHighLevel (GHL) combine both automation and CRM, which is increasingly essential for modern marketing teams. For agencies, the ability to consolidate all tools into a single platform makes GoHighLevel vs ClickFunnels a notable choice for efficiency and client management.

Why GoHighLevel’s All-in-One Approach Matters

Marketing automation continues to be a game-changer: about 75% of businesses now use at least one form of marketing automation.

Plus, aligning your CRM with your marketing efforts is increasingly vital – according to HubSpot’s State of Marketing report, marketers using CRMs report being 128% more likely to run a very effective marketing strategy.

That trend means platforms like GoHighLevel, which integrate both automation and CRM, are becoming more than just convenient – they are foundational to how modern marketing teams operate.

GHL’s strength lies in its breadth: instead of juggling separate tools, you get a unified platform. But if you don’t need a full CRM or multi-channel automation, that power might feel like overkill.

What Is ClickFunnels?

ClickFunnels is a popular platform built specifically to help businesses create sales funnels quickly and effectively. Unlike an all-in-one system like GHL, ClickFunnels focuses on making it easy to design, launch, and optimize funnels that convert. It’s particularly appealing for solo entrepreneurs and small businesses who want results fast without managing multiple tools.

For teams looking to tie their funnels into a broader marketing approach, ClickFunnels works well alongside other strategies, like the content development strategies used for B2B SaaS to generate leads and nurture them into customers.

Core Features

• Pre-built, conversion-focused funnel templates: Ready-to-use funnels help you get started quickly without designing from scratch.
• Drag-and-drop page builder: A simple interface that lets you create pages without coding.
• Built-in order bumps, upsells, and downsells: Increase average order value without needing extra tools.
• Basic email and workflow automation: Supports simple sequences and broadcasts to nurture leads.

Pros and Cons

ClickFunnels shines in simplicity and speed. If you want to launch funnels quickly using ready-made templates, this choice is a great fit. But if your team needs advanced automation, messaging across multiple channels, or tools for managing clients like an agency, you should consider a more complete solution. For new users or small businesses, the GoHighLevel vs ClickFunnels comparison shows ClickFunnels as the easier start for launching high-converting funnels.

GoHighLevel vs ClickFunnels – Feature Comparison Table

Comparing features side by side makes it easier to see how GoHighLevel vs ClickFunnels serve different user needs. Both platforms are designed to help you build funnels and convert leads, but they solve different problems and work best for different types of users.

If you’re comparing ClickFunnels with other funnel tools before deciding, you may find it helpful to look at how ClickFunnels performs against similar platforms, the way it’s broken down in this practical look at ClickFunnels vs GrooveFunnels.

Here is a clear breakdown of how the two tools stack up.

Feature	GoHighLevel	ClickFunnels
Funnel Builder	Yes, capable but complex	Yes, intuitive with templates
CRM	Advanced, all-in-one	Basic
Automation	Multi-channel (email, SMS, voice)	Email-focused
White-label	Yes	Limited
Mobile Performance	Desktop-first	Desktop-first, better templates
Ease of Use	Moderate to hard	Easy for beginners
Best For	Agencies, multi-client management	Small businesses, solo entrepreneurs

This comparison gives you a quick sense of where each platform fits and what type of user will get the most value from it.

GoHighLevel vs ClickFunnels Pricing Comparison

Let’s have a price comparison of GoHighLevel vs ClickFunnels, but the value you get from each platform changes a lot as you climb their pricing tiers. Both begin at $97 per month, yet their advanced features, limits, and agency capabilities move in very different directions. If you are already comparing tools and budgeting for your marketing stack, it helps to look at the bigger picture, as we break it down in the ShortVids pricing guide, where each plan is laid out based on who gets the most benefit from it.

Below is a clear look at how GHL and ClickFunnels structure their plans and what you actually get for the cost.

GoHighLevel Pricing

ClickFunnels Pricing

Pricing Overview

Here’s a simplified side-by-side comparison to help you see where each platform fits.

Plan	GoHighLevel (GHL)	ClickFunnels
Basic	$97–$297 per month	$97–$297 per month
Advanced	$497–$797 per month	$297–$499 per month

Hidden Costs to Consider

Which One Gives Better Value?

This comparison shows that while both tools share similar entry prices, their real value depends heavily on whether you are running a single brand or managing clients at scale.

Integrations and Ecosystem

The integrations you use can impact how well your marketing setup works. GoHighLevel vs ClickFunnels both connect with popular tools, but they do this in different ways. If you are exploring automation or building a more connected workflow, you may find it useful to look at tools that streamline these processes, similar to the options covered in our overview of AI automation tools.

GHL Integrations

GoHighLevel connects well with both native and third-party platforms, making it easy to tie your CRM, payments, and communication channels together.

• Native integrations: Stripe, Shopify, Zoom
• Zapier: Access to more than 1,000 apps for added flexibility

GHL’s strength lies in how it blends CRM, messaging, and automation, so integrating external systems often becomes optional instead of required.

ClickFunnels Integrations

ClickFunnels integrates smoothly with many well-known marketing tools, especially those designed for email, webinars, and online payments.

• Native integrations: HubSpot, ActiveCampaign, MailChimp, Zapier
• Focuses on e-commerce, payment gateways, and webinar platforms that support funnel-driven businesses

It is built to work with tools you may already be using, which keeps setup fast if your marketing stack is simple.

Table of Popular Integrations – GoHighLevel vs ClickFunnels

Here is a quick snapshot of how the two platforms compare across the most commonly used integration categories.

Platform	Email	Payment	Webinar	CRM
GoHighLevel	Yes	Stripe	Zoom	Advanced
ClickFunnels	Yes	Stripe, PayPal	Zoom	Basic

This overview helps show how each tool fits into a wider marketing ecosystem and where you may need third-party tools to fill the gaps.

Real-World Performance & Use Cases – GoHighLevel vs ClickFunnels

Many teams come to ShortVids because they’re stuck at the same point: they’re creating content, but it’s not turning into views, leads, or sales. Once the workflows are streamlined and the editing quality improves, the difference is easy to measure. Businesses often see stronger engagement, faster delivery cycles, and a noticeable lift in ROI after shifting to a consistent editing partner. You can see this in our breakdown on how brands maximize ROI with ShortVids, where clear improvements show up in both content output and performance.

For agencies, the impact is even bigger. Most of them manage multiple clients at once, so they need predictable turnaround times and the ability to switch between video styles without slowing down. With a managed editing team, agencies cut production delays, keep campaign calendars on track, and deliver higher-quality content at scale. This also reduces the time they spend reviewing or fixing edits.

Individual creators and entrepreneurs tend to see growth in a different way. They usually track results through conversions, webinar signups, course sales, or lead volume. Once they start publishing more consistently, their videos perform better across YouTube, Instagram, and TikTok. Over time, this leads to more qualified leads and stronger brand visibility, even for small teams with limited budgets.

Whether it’s an agency under pressure to deliver for multiple clients or a solo founder trying to build authority, the outcome is the same: better content, faster output, and a clearer path to growth.

Pros & Cons Summary (GoHighLevel vs ClickFunnels)

If you are comparing GoHighLevel vs ClickFunnels, this quick breakdown helps you see where each tool stands in terms of ease, speed, and overall fit for your business needs.

You can also check out our guide on how to create YouTube ads that convert to understand how stronger ads can boost the results you get from either funnel builder.

Aspect	GoHighLevel (GHL)	ClickFunnels
Learning Curve	High	Low
Funnel Speed	Moderate	Fast
ROI for Agencies	High	Moderate
Community Support	Growing	Large, active
Mobile Optimization	Moderate	Moderate

Frequently Asked Questions

Here are clear answers to some of the most common questions people ask when comparing GoHighLevel vs ClickFunnels.